Esquire cover and video in magazines.

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Permalink Reply by Qing on October 12, 2008 at 3:10pm

Obviously, Esquire did lots of work for its e-ink cover mag. :-)

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Permalink Reply by Richard Michem on October 13, 2008 at 10:09am

Forget about the Esquire cover, and thinks about what he is saying about video in magazines..You could have an ten second video ad, in a print magazine> I like those chips, they put in greeting cards, that you open up and they play a sound. If you had say a Christmas issue, you could have one playing Christmas music, which might increase sales. The future, for mags seem exciting now.

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Permalink Reply by Ian Hunter on October 13, 2008 at 9:32pm

Richard

Where to start.

Forget about Esquire, forget about video in magazines, it ain’t going to happen.

So there you are; just picked up your Christmas edition of Esquire, all excited, you head home, get comfortable on the big chair, snow beginning to fall outside, nice malt whisky at hand, open it up, Jingle Bells, Jingle Bells la, la, la, la, la, roaring fire, you fall asleep, only to be woken up by Jingle Bells, Jingle Bells la, la, la, la, la, it wont stop Jingle Bells, Jingle Bells la, la, la, la, la, you start jumping up and down on it, it still wont stop, exasperated, you throw it out the window, it hits a passing cop, you get arrested.
Does the future for Mags seem exciting now?

Alternatively you could have sat on the same chair with your laptop and read the full Esquire Christmas Digital Edition, which because it was their 75 Anniversary they were giving it away for free.
Or maybe that would be just a bit to eco-friendly and all that.

Ian

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