Welcome to the Online Publishing Business Strategy Group. Introduce yourself :)

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Permalink Reply by Jimmie Fair on August 18, 2008 at 12:03am

Hello, My name is Jimmie Fair and I am a Social Network Editor, which means I help people and companies maximize their Social Networks, I also have a Fashion Network, which I call "Stitch Mob," which focuses on Denim, and how fashion applies to life. I am looking to network and build friendships with as many people as I can, these people I hope I can be of help to, in years to come. Anyway, I am honored to be apart of this group, and give me a call if you ever need anything.

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Permalink Reply by Michael Zingalis on August 19, 2008 at 8:53pm

I work with a Content Management company named Oxcyon.

We update our product once a week, and are coming out with a .net version this year.

I want to see what future interests for sites are, so I can report to my managment and improve our system.

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Permalink Reply by Coire Nichols Houston on August 21, 2008 at 3:31am

Good Day, Afternoon and/or Evening All,

My name is Coire, and I am geeked to be a part of people who can finally contibute and answer my questions regarding the publishing/magazine industry. I am all ears and open to all suggestions on how to improve with working with in on-line publications. I would like to add streaming video to my site. Do any of you have any suggestions on how I might go about doing that??? Please advise.

Thank you much! Coire

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Permalink Reply by Michael Zingalis on August 21, 2008 at 7:14am

If you are cheap - like free cheap

1. Setup up a you tube channel
2. Post your videos there
3. Grab the embed code (in each video you put up)
4. Paste it in your pages somewhere within the html.

Free streaming...and if you put your website link on the youtube site with your video you may get traffic from that site, and you will find that those videos are probably picked up better than if you purchased your own streaming media solution through your own website.

If you want to give money to someone.

If you want to pay for it i'm sure that if you searched for streaming media or video you could find a vendor here.

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Permalink Reply by Suzanne Patterson on September 16, 2008 at 10:06am

Hello,

My name is Suzanne. I am an Exec. VP with a Digital Publisher, in the industry since its inception.

I am in the Group because I want to know people's response to the rapid technology-induced shifts in the industry. For our purposes, in addition to our technology,I have evolved goals, strategies and implementation plans for print publishers going digital. Some days I am breathless to keep up with the changes and what they really mean. On the one hand it looks like a straight conversion of print to web. But it makes sense that when the medium changes so does the message (remember Marshall MacLuhan?). It is, in truth, a whole new way of doing business that is not 'driven to the consumer' but rather 'consumer driven'. I came into this business as a Consultant in the arena of permanent change. I can tell you that once the consumer becomes conditioned (whether for positive or negative reasons) to this mechanism of receiving information/entertainment, there is no going back.

I am also uncertain as to the rules for the group. I am offended at seeing people blatantly sell their products and services as though we are at a business networking seminar. Enough. Is it for an exchange of ideas or is it for an exchange of services? Is it another substitute for advertising, subtly veiled as social networking? If no one is policing it, then we are left to think we are receiving other perspectives when, in fact, we are getting sales pitches. I maintain everyone knows the difference. Whose job is it to keep us on the straight and narrow? Is that what we (not just me) want anyhow?

Suzanne

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Permalink Reply by FOLIO MediaPRO Team on September 16, 2008 at 2:20pm

If you see this activity, you should report it ASAP. Spamming and self promotion have no place here.

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Permalink Reply by Amy Labroo on September 22, 2008 at 11:54pm

Hi Everyone - very glad to join this group - I am Associate Director of Online Development at Advantage Business Media (formerly Reed New Products Division). Very quickly I got to help build metrics, best practices, online marketing partnerships, SEO initiatives, SEM campaigns, eMarketing agenda, rate cards, SOPs, reporting, etc. for 17 websites. Great company - and exciting to see traffic growing.

I would love to brainstorm with others in the field. The web is changing so quickly and it's great to have my hands in everything with the web - I have lots of ideas and would love to have a group to discuss best practices, implementation, success stories & failures, pricing and more -

Amy

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Permalink Reply by Kristene Richardson on October 9, 2008 at 5:17pm

Greetings,

Relaunching our website in a few weeks and looking for ways to make it GO!

Dallas based company communicating with persons affected by cancer; in print, in person and online. See more about us @ www.curetoday.com. CURE Media Group, for where ever you are on the cancer journey.

I'm interested in finding out about marketing plans for web site launches and selling ad space on our site.

Kristene Richardson - Advertising Manager CURE Media Group

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Permalink Reply by Dan Bolton on October 18, 2008 at 12:22am

I'd like to learn from the experiences of fellow publishers whose Web sites support dynamic, online rating. Specifically I'd like to begin rating consumer packaged goods. Our latest upgrade of the Natural Food Network Web site makes use of Firestarter Social Networking software. The community consists of category buyers at grocery and health food stores as well as manufacturers of certified organic and natural foods, organic textiles, dietary supplements and health & beauty aids.

There are approximately 15,000 who subscribe to our trade magazine with 6,000 reading the weekly new organic products newsletter. The re-launch requires visitors to register, create profiles and establish their credentials as buyers (title, company, specialty etc.) with optional photos, video. There are several hundred currently registered, some blogging, commenting on forums and uploading details about themselves, their companies and products.

The next phase is to invite these professional buyers (each typically purchases about $200k of groceries weekly) to rate the food products that they stock on a scale of 0-100. Criteria include availability (distribution), value, merchandising & promotion, in-store support, validity of health claims, taste, packaging & format and food mles. The average score is reported alongside a staff-written product review, product image and order details. The tally rises and falls as more buyers contribute. Individually they can revise their score.

Products with the highest ratings will be ranked and featured on the home page and in the newsletter. Only registered buyers can rate products and the score does not appear until at least 10 buyers have submitted their assessment. A good example of the software at work can be seen at www.buzzillions.com but this site is designed to elicit consumer response. Our venture must entice buyers to participate, a task aided by manufacturers eager to see their products rise to the upper ranks (searchable by category and by geographic region).

Anybody doing something similar? Suggestions and advice welcome.

Dan Bolton, Editor and Founder
Natural Food Network

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Permalink Reply by Michael Zingalis on October 20, 2008 at 8:27am

www.kongregate.com - They do what you do with food, except with games that users create and submit.

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Permalink Reply by Dan Bolton on October 26, 2008 at 5:08pm

Thanks for the link Michael, Kongregate was easy to navigate and helpful. I'm leaning toward the www.buzzillions.com model. http://www.buzzillions.com/4294811229_4294811422_nz_organic_product...
but with non-consumer rating criteria
http://www.naturalfoodnet.com/community/articles/2580_rating_and_ra...
Dan

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Permalink Reply by Larry Grimes on October 20, 2008 at 1:51pm

Hi--Larry Grimes here. President of the media mergers and acquisitions firm of W.B .Grimes & Company (www.mediamergers.com). I'm excited to join the group and especially as my company moves more into the online and e-media arena. That's no small task for a Company who has sold over 1,400 print titles. I hope members will feel free to contact me at any time with questions related to project and acquisition financing, establishing strategic partnerships, property valuations...anything M&A.

As a side note I'd like to add a couple e-media M&A Associates to our team. Geography does not matter. Have an interest or know someone who's a great fit---contact me. lgrimes@mediamergers.com.

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