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Can you really transition from print to online?
I know a lot of media owners are struggling with this at the moment. I have seen very few examples of commercial success and would argue that, for most, you should not be seeing this as the aim. Instead you should be launching against your own products.
http://rorybrown.wordpress.com/2009/10/13/can-you-really-transition...
http://rorybrown.wordpress.com/2009/10/13/can-you-really-transition...
Replies to This Discussion
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Permalink Reply by Alix Paultre on -
The key is to maintain value in print while the industry makes up its mind about what it wants to do with it.
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Permalink Reply by Phil Ripperger on -
Alix - Print is certainly valuable but waiting for "the industry" (whichever one that may be) to make its mind up is an exercise of arranging deck chairs. Media consumption has changed, whether it's B2B or consumer. We as content creators and audience aggregators need to deliver where, when and how our communities desire information-regarless of media, format and device.
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