Competitive Analysis options

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Permalink Reply by Marcus on November 11, 2009 at 12:52pm

Google doesn't offer a competitive service because any analytics company that will show your data to others is going to lose some business.

I've never understood why companies would share their data w/ Quantcast for the same reason, but I digress.

I've played with Paid versions of both and have been somewhat impressed, though I wouldn't pay for it myself, simply because I know how relatively inaccurate they are about my data.

That being said, I think they're both very directional. When they say I'm up or down, I almost always am. It's just the amount where they're way off.

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Permalink Reply by Chip Means on November 11, 2009 at 12:55pm

Thanks, Marcus. This pretty much confirms what I was suspecting about Quantcast. I appreciate the response!

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