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Does anyone know what the average discount is that Distributors take off the cover price of a magazine, particularly for short run publications? Also does anyone know of any distributors that work with short run publications (1000+ copies)? Thanks!

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Hi Tenisha:

I can't speak to short-run publications specifically, but distributors have told me that they take 50-60% of the cover price as their fee.
Mark Dachs

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Four dollar cover price, the distributor, will want half> For such a small run, do you own distribution.

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HI Richard,
Thanks for the information. Fortunately, I've decided to go about distributing the magazine on my own, however being that I have no experience in doing this would you happen to know how to go about speaking with potential magazine shops that are interested in my magazine. For instance, when a publisher has cut out the middle man of a magazine distributor, what is a good percentage take you can negotiate with the store, or how much would it cost the store to distribute, etc. If you know of a book or some site that provides this info, or if you know yourself, I would be gratful for your advice.
Kind regards,
Tenisha

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For such a short run, why not distribute the magazine for free to ensure more "bang" for your advertisers?

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