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Has anyone had experience pricing a "folio" ad?
We're considering creating a new ad spot in our print magazine right next to our folio; probably a company logo or Web site of the advertiser. We've seen it done before, but are wondering how you price something like this. If an advertiser's logo appears in the folio of every editorial page of a magazine (let's say about 50 editorial pages), how would that compare price-wise to a full page ad? More expensive? Less expensive?
Fifty impressions instead of one, and, in a very unique presentation.
Fifty impressions instead of one, and, in a very unique presentation.
Replies to This Discussion
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Permalink Reply by Keith Gregory on -
I'd say more expensive than a full page. Its essentially a premium unit, and should reflect such.
I'd try to package with some other placements (cover ad, sponsorship of digital editon, center spread) and price it accordingly.
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Permalink Reply by Kimberly Porrazzo on
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Thanks Keith. I appreciate your reply. Have you ever seen this done?
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Permalink Reply by Joshua Thomas on -
You mentioned that you've seen this done before. Do you remember where? I'm rather curious. Thanks.
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