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If advertising models are broken should publishers change focus?
Tags: advertising, magazines, newspapers, recession, retail
Replies to This Discussion
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Permalink Reply by Peter Milburn on -
Agree!
At least for pubs in the right verticals. Niche pubs already produce many events for their verticals and can expand to other things digital and tangible. But for many it will be too late.
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Permalink Reply by Kerry Smith on
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Yes! Lead-generation services, marketing and creative services, rich data and information services -- let's find ways to leverage our content, our audiences, and our brand power to do more than just sell ads.
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