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I have been trying to track the various arguments about pay-walls and open access for information in the news and business press.

I think it is a lot simpler than a lot of media organisations are making out & discuss 3 basic strategies on my blog.

http://rorybrown.wordpress.com/2009/05/12/information-wants-to-be-f...

Tags: content, google, internet, media, newspapers, paid, strategy

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this is helpful. I'm currently developing a series of pilot projects on audience building for some state media as part of a grant, would be interested in your feedback as we develop the "stress tests" for the individual papers.

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Dana,

Thanks & happy to look at any of your project work.

Rory.

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