Launching our new magazine, the covers...

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Permalink Reply by CJ on November 7, 2008 at 10:09am

Well Now I'm No expert, But MY you sure have come a long successfull way...Well Done!!
I had a look at your covers and it is very beautifull and professional looking. I too would like to start my very own magazine but has not come so far yet, so since YOU guys are the experts I would appreciate some expert advice....
Goodluck with the launch, I'm sure you will be very successfull in your endeavour. Keep up the innovation.
Hope to chat soon xxx

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Permalink Reply by Alex Hambleton on November 24, 2008 at 9:20am

Carlos,

I took at look at all your covers and your web site. It you take a look at your mission statement I see a very nice piece of artwork.

could you combine the art, beauty of the country, and person on the cover. Basically showing beauty in all its forms. maybe an amazing beach location with Jewelry and scenery?


Just a thought

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Permalink Reply by Carlos Alvarado on November 25, 2008 at 7:41pm

Hola Alex, thank you very much for taking the time to see our covers and the website. I will share your comments with all my team.

Since We think that most people see Mexico as a Resort to go, We decided to break that stereotype by doing this samples. One other important aspect: Will be a bilingual magazine, targeting first hand the almost 35 millions of Mexican living in USA and Canada.

As soon as We pick the final covers, I will share those with you guys.

Again, thank you very much.

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Permalink Reply by Michael Barbee on November 25, 2008 at 6:07pm

Carlos,

Your cover images all look nice, but I hope you plan to put some type on the cover to sell what each issue is about. You can't rely on the image alone to sell a magazine.

Good luck.

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Permalink Reply by Carlos Alvarado on November 25, 2008 at 7:51pm

Hola Michael.

Thank you very much for seeing our covers and thank you for your advice.

Since We will be bilingual and our first hand targeting market will be the almost 35 millions of Mexican living in USA and Canada, our experience for the last 6 years told us that image will sell more to them than any type or text. We will only add our slogan: La Magia de un País/A Country's Magic.

Other good magazine doing this is VEGAS, I really like their covers.

Again thank you!

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Permalink Reply by Joshua Thomas on November 26, 2008 at 4:24pm

Great magazine concept! Although not hispanic myself, I have a lot of ties to the Atlanta hispanic community and a bilingual magazine addressing the topics your magazine is covering sounds intriguing. In regards to your cover critique request, for what it's worth, here my 2 cents:

-1- The concept of stand alone imagery on a cover (like Vegas) is naturally a bold move. In order for this to function properly, only exceptionally strong artwork can be used. Even then, it will require a strong marketing effort, cohesive design throughout and a strong follow-through of exceptional photography within the publication to fully entice the reader and "get the point across." Based on the samples on the site, the July cover seems to be the only one presenting a certain amount of necessary drama.

-2- Pulling the models to the front of the cover logo will go a long way towards promoting your bold, image-only covers.

-3- Finally, is the logo text manually condensed slightly? It's hard to tell but it appears to be so.

Anyway, there's my 2 cents worth. Fabulous start and best of luck to your launch!

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Permalink Reply by Carlos Alvarado on November 26, 2008 at 7:13pm

Hola Joshua, very nice words. I will share every word with all my team.

We have our annual reunion in Xalapa, Veracruz next month.

Gracias!!!!!


Happy thanksgiving day, to you and your family.

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