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Magazine franchise
I'd be interested in hearing from any publishers out there with experience in franchising. What's your experience been like? Costs? Benefits? Process?
I know it's a loaded question, because franchising is a huge undertaking, but I'd love to hear from anyone who has gone through the process!
Thanks!
Brandie Ahlgren, publisher
CityDog Magazine (Seattle)
I know it's a loaded question, because franchising is a huge undertaking, but I'd love to hear from anyone who has gone through the process!
Thanks!
Brandie Ahlgren, publisher
CityDog Magazine (Seattle)
Replies to This Discussion
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Permalink Reply by Kevin Convertito on -
Thrasher licenses a French, Japanese, and occasionally a Chinese edition that all produce significant revenue. Costs are very minimal, as we simply burn the issue to disc and send it off with a few copies of the mag every month. Continuity with the brand is my biggest concern...whereas skateboarders in France can generally read and get the US edition of Thrasher fairly easy it has led to some brand confusion as opposed to the Japanese and Chinese editions which seem to not have the same sort of issues...sorry no experience with city-based mags going national tho...
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