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November 08 PDN is one giant ad!
Have you seen the cover of the November issue of Photo District News? The nameplate and issue date are in the usual places, but the rest of the page is a giant ad for the Canon EOS 50D:
Only when you turn the page do you see the actual cover:
I've seen plenty of ads that are an added sheet of paper that obscure *half* of a cover, but never an ad that *is* the cover. It shocked me that a publication would sell its credibility in this way. It seems like some readers will take it as an endorsement of the Canon EOS 50D, even though the word "advertisement" does appear.
Are my morals musty? Is this common practice now?
Only when you turn the page do you see the actual cover:
I've seen plenty of ads that are an added sheet of paper that obscure *half* of a cover, but never an ad that *is* the cover. It shocked me that a publication would sell its credibility in this way. It seems like some readers will take it as an endorsement of the Canon EOS 50D, even though the word "advertisement" does appear.
Are my morals musty? Is this common practice now?
Replies to This Discussion
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Permalink Reply by Christina Pellett on -
Sadly, this is becoming common practice. Last weekend, the front page of our local entertainment news mag, which is published by a major metro newspaper (owned by the Poynter Institute, no less), was an advertisement for the new local Publix Greenwise Market mocked up as a news story. I remember working at my community newspaper five years ago and being steamed that we started running small strip ads at the bottom of the front pages. But I don't think your morals are musty. In my opinion, this is a hideous practice but one that publications are increasingly turning to in times of tough revenue. Seems it's getting tougher to survive while maintaining a strong sense of ethics.
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Permalink Reply by Richard Michem on -
As I stated in a Discussion a month ago> Maxium PC magazine has started to do this? What ever happen to cover art?
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