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Tony Silber has invited Dan Bigman of Forbes and I to speak at the Folio Conference about Change.  Big topic and big current issue.  The key question is what our companies need to do to change to adapt to the digital marketplace.  I tried to frame the discussion we had in a blog post here.

What do you all think?

What are the biggest changes necessary in our companies?  Real, fundamental change?

What are the biggest obstacles to those changes?

What are the most successful changes that you've seen?

What do you think its most important to talk about as we try to take our brands and engage the digital marketplace?


Thanks for any feedback you've got.

Dan

Tags: advertising, culture, digital, internet, publishing, strategy, traditional, transition

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