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Paid content platform suggestions?
Does anyone have experience with paid content platforms that meet the following requirements:
1. Turnkey, private-label web site marketplace that presents the educational content for sale. Users should be able to browse by topic or content type, search by keyword, and purchase right from the site. The site should contain a complete e-commerce platform that is tied into our credit card processor (Authorize.net). We don't want to expend any internal web development resources on creating this web site. We want it all turn-key. Production staff should be able to log into a back end system with no programming expertise and upload new content and set the price and have it display on the web site without having to go through a vendor or a programmer. Reports should show us how much we've sold, of what content type, over a given period of time.
2. Support for multiple content types. Webcast, podcast, video, white paper, ebook, whatever. Platform should accommodate all these formats and the content type for each asset should be presented very clearly to the user. Should work with webcasts from any webcast vendor. Should work with webcasts that were once live but are now on demand.
3. Ability to download content including webcast presentations. Users told us they want to have to flexibility to view these presentations offline.
We're looking at comHaus, but any others that anyone can suggest?
Replies to This Discussion
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Permalink Reply by Stephen Laliberte on
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Hi David,
The iProduction platform may do much of what you are looking for. Although paid content is just one aspect of what the platform does.
You can see examples of iProduction sites at:
www.americanbanker.com (paid content)
www.johnshopkinshealthalerts.com (free portal and paid content)
www.liviingwithout.com (free portal with conversion architecture to paid products)
Steve Laliberte
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Permalink Reply by Nugzar Matiashvili on -
About inhouse, outsourcing and "turn-key" platforms.
According to my experience (I had the same question about 4 years ago) even you use a professional media platform you need team to manage, support and what is more important - develop the project . And that team have to be as close as possible.
When you try to calculate TCO of your online part of business you define key requirements depending on the traffic and the revenue generated by your online. And that is the basis of solution.
Example 1: if site is down ( ... hours) how much you lose for the site with daily revenue of USD 1 000 and USD 100 000?
Example 2: you may have plans to give advertisers some nice options like special formats, branded surveys, quizzes or any feature which requires programming, or integration with web-site of advertiser, or with SMS gate, or with direct mail service etc. If you need reaction in minutes better have developer inside.
Example 3: you have 25% (or 45%) of traffic from google. And when your best-client-campaign suddenly shows poor CPT somebody has to route all the incoming traffic to the pages where are your client's banners. And that means that at least three colleagues have to work hard with CMS, internal advertising engine etc. for a couple of hours they have to work hard and quick with the site ASAP.
So, dozens of questions. I am 100% sure that success of your online business is 30% - the platform (flexible, reliable etc.) and the rest is daily work of editorial + programmers + administration + SEO + sales + design. May be you should hire consultant with real online media experience and he provides you with all figures and help you to define the technical strategy and architecture of your media platform.
BUT! That can be applied only to high traffic sites.
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