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Setting Advertising Account Executive Sales Goals
Would love your feedback on how you set your advertising account executives sales goals/quotas. Do you set the goals or quotas by number of new accounts per issue? Sales goal per year? Sales goal per quarter?
Currently my account executives don't have a goal or quota they have to reach because we have a company wide "number of advertisers" goal but we've yet to reach it. I think I need to be more specific and set personal goals for each exec.
Any advice or insight you can give would be SO HELPFUL!
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