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'Showing What Print Can Do'
Sherman told me she was inspired to launch Vintage after becoming familiar with Fleur Cowles’ Flair, a short-lived magazine (1950-1951) that was over burdened by soaring production costs.
Why launch an extravagant print product at a time when most publishers are reducing print costs or leaving print altogether? "It is time to show what print can do," she said.
At $20 a copy, or $32 for a year subscription (two issues), would you pony up for a magazine like Vintage?
Why? Why not?
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Replies to This Discussion
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Permalink Reply by Richard Michem on -
Is their much if any advertising in it?
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Permalink Reply by Jason Fell on -
Not a page of advertising in the premiere issue.
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Permalink Reply by Mitch Speers on -
Wow. To me, this is the very essence of "quixotic". Admirable, maybe even worthy, but also deeply delusional. I hope she succeeds, but I see no hope of it unless she gets on Oprah or serendipitously receives some other extraordinary marketing push. There are certainly enough print fetishists out there to support this handsomely, but how will she reach them cost-effectively? I'm thinking InfoUSA doesn't sell that demographic.
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