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American Society of Business Publication Editors
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The only professional association in the U.S. devoted to helping individual editors and writers of business-to-business print magazines, newsletters, and digital publications enhance their editorial and management careers.
Website: http://www.asbpe.org
Location: Wheaton, IL
Members: 61
Latest Activity: Jan 22, 2011
ASBPE/Medill Survey of B2B editors shows gaps in corporate digital training, editorial skills, and publisher leadership even as titles become cross-platform brands.
Even as their titles plunge into the digital space, B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms.
Four of five editors who answered the ASBPE/Medill Survey on Digital Skills and Strategies participated in one day or less of corporate-sponsored digital training during 2009. The median amount was less than a half-day, and 36% said they had no corporate digital training whatsoever.
Moreover, two-thirds of survey respondents found what training was offered to be very or somewhat inadequate for an array of digital tasks, making training satisfaction the lowest-ranked of a dozen leadership initiatives taken by their publishers.
Four of five editors who answered the ASBPE/Medill Survey on Digital Skills and Strategies participated in one day or less of corporate-sponsored digital training during 2009. The median amount was less than a half-day, and 36% said they had no corporate digital training whatsoever.
Moreover, two-thirds of survey respondents found what training was offered to be very or somewhat inadequate for an array of digital tasks, making training satisfaction the lowest-ranked of a dozen leadership initiatives taken by their publishers.
Discussion Forum
ASBPE National Blog
Comment Wall
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Comment by FOLIO MediaPRO Team on June 9, 2008 at 9:55pm -
Great group idea ...
Dave
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Comment by Robin Sherman on June 10, 2008 at 10:18am -
Thank you, Dave.
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Comment by Robin Sherman on June 12, 2008 at 10:46am
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• ASBPE's National Editorial Conference, July 23-25, Kansas City.
• Azbee Awards of Excellence banquet, July 24, Kansas City.
For more information, go to www.asbpe.org
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Comment by Michael Hickins on July 1, 2008 at 11:19am -
Hi,
I'm looking forward to sharing thoughts about the future of publishing!
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Comment by Becky Hennessy on October 20, 2008 at 7:37pm -
Hi, all. I first joined ASBPE in 2005 when I worked as editor of Quality magazine. I rejoined earlier this year and, I must say, this is a must-join organization for trade press writers and editors. Members actively participate in the various blogs and discussion forums, and anyone serious about the profession watches for when the national Azbee Awards of Excellence winners are announced.
I am wondering: Can we achieve more overlap between the two groups? The MediaPro team commented (below) that the group idea is a good one. It would be pretty cool to see a flow between the groups given the obvious shared interests in topics related to the business, trade and specialty press and, more....
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Comment by Robin Sherman on November 4, 2008 at 3:53pm
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WEBINAR UPDATE with registration information
"A B2B Journalist's Guide to Creating the Next New-Media Resource."
How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.
Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.
More info in "comment" below
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Comment by Martha Spizziri on November 19, 2008 at 1:02pm
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Here are some highlights from our webinar "A B2B Journalist's Guide...
The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.
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Comment by Joy Keller on May 20, 2009 at 4:59pm -
I know I can't be the only person to mention this...but I am flabbergasted. I went to sign up for the webinar on Managing Social Media and the registration procedure is...download a Word doc and fax or mail it in. ??? You have GOT to be kidding me. How can you be offering a webinar on managing social media and not even have a simple way of registering ONLINE??? I mean, you could just put a Paypal button up there and be done with it. It definitely makes me think twice about registering for the webinar.
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Joy,
Thanks for your comment. I agree, the registration process needs streamlining. We will likely be updating it as part of our web site redesign, planned to launch in the next month or so. I'm sorry for the inconvenience.
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Just to provide more of an answer about the registration process for our webinars: Part of the reason we do it the way we do is to keep costs down. I'm told we'd have to charge twice as much for our webinar if we used the service provider's registration system.
That said, we do hope to streamline the process at least slightly, so that it can all be done online. It will probably remain a two-step process, though.
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