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Audience Development

Website: http://www.foliomag.com/audience-development
Members: 269
Latest Activity: Nov 21, 2011

Discussion Forum

B2B Telemarketing

Started by Emily McCormick. Last reply by Christopher J. Wilson Oct 21, 2011. 1 Reply

I am exploring telemarketing options to grow the paid base for our B2Bmagazine. What are some pitfalls I should look to avoid? Red flags?Benefits that I should request? Do you really like a…Continue

Audience Dev Consultant?

Started by Paul Black. Last reply by Toni Nevitt Apr 12, 2011. 4 Replies

Can anyone direct me to a good audience development consultant in the Chicago area? ThanksContinue

Speaker ideas?

Started by Lawrence Kluger Aug 2, 2010. 0 Replies

I'm planning a B to B conference focused on audience development for a business journal association in the Fall. I am looking for speaker suggestions who can discuss trends in attracting/retaining…Continue

Paid circ as part of a membership program

Started by Brad Zaugg. Last reply by R GRADY Jul 27, 2010. 1 Reply

This is probably very simple, but does anyone know the requirements for a non-association magazine to count part of a "membership" program towards a paid subscription for the magazine? We are not yet…Continue

List Rental Ideas That Work?

Started by Chandra Johnson-Greene May 6, 2010. 0 Replies

Hello,I'm working on a story that will offer circulators/audience developers fresh and new list rental ideas for accessing new lists and working them (new or old). If you work for a publishing…Continue

DO YOUR JOB BETTER. SAVE HUNDREDS.

Started by Chandra Johnson-Greene May 4, 2010. 0 Replies

By overwhelming demand, Early-bird rates for the 2010 Audience Development Show have been extended thru THIS Friday, May 7. It’s the largest annual gathering of media execs, and hundreds of your…Continue

How do you define and measure audience in an e-media environment

Started by Stephen Laliberte. Last reply by Glenn Schutz Apr 13, 2010. 3 Replies

I am working on defining some audience development reporting and I have some basic questions.In a print circulation world we have prospects, trials, first year subscribers, multi-year, and expired…Continue

Is there ever a time when you feel the content of your publication hurts your ability to develop your audience the way you want?

Started by Ellis Curlee. Last reply by Marianne Fields Jan 20, 2010. 2 Replies

As an Audience Development professional, is there ever a time when you want or need to give feedback as to the content of your publication?I read an article today that made me wonder how many times…Continue

Tags: qualification, trust, feedback, survey, management

Need a List Broker Recommendation

Started by John. Last reply by Joe Borelli Dec 11, 2009. 15 Replies

I'm looking for a good B-to-B list broker. Knowledgable and someone who goes above and beyond. Any suggestions?

US publisher list wanted

Started by Don Brown. Last reply by Jérémy Baraquin Sep 24, 2009. 5 Replies

I'm looking for an email list of US-based magazine publishers - MDs and Circulation directors - so I can try to persuade them to sign up for…Continue

Content Repurposing Service offered

Started by Polymathea Sep 7, 2009. 0 Replies

Pls do visit my profile page for knowing ways of repurposing & monetizing your content.Thx!Continue

Tags: polymathea, repurposing, content, transcription

Online publications and comments

Started by Cynthia Cheng. Last reply by Robin McCabe Aug 10, 2009. 6 Replies

I launched my online publication, Prospere Magazine back in January. While the number of hits are growing (albiet slowly), the number of people who…Continue

Circ and Audience Dev Pros, Sign in and Introduce Yourself

Started by FOLIO MediaPRO Team. Last reply by David Adler Aug 10, 2009. 20 Replies

Please take a moment to sign in to the group and introduce yourself. Tell us a little about your Circulation/Audience Development background and what topics you are interested in discussing and…Continue

Distribution 101

Started by Julie Wilson Jul 24, 2009. 0 Replies

Can anyone offer insight into distribution-speak? Perhaps a Web site with the basics? I recently moved from association publishing to a consumer title and need some education. Thank you.

Become A Fan of Audience Development on Facebook!

Started by Chandra Johnson-Greene Jul 10, 2009. 0 Replies

Just a quick note to let you know that Audience Development is now on Facebook!Become a fan now by clicking here: http://tinyurl.com/n47km5Cheers!ChandraContinue

Social Media

Started by Eric Rutter. Last reply by Fred Faulkner Jun 13, 2009. 5 Replies

What role, if any, should audience marketers play with regard to social media sites such as Facebook, LinkedIn and Twitter? Is anyone out there already involved with this? If so, what are you doing?

Audience Development Magazine subscribers....

Started by Melissa Virk Jun 11, 2009. 0 Replies

A sample of Postcard+ is in your June issue of Audience Development Magazine. Postcard+ is a proven direct mail solution to boost your response rate. Visit postcardplus.net for information and see…Continue

Tags: Postcard, Plus, ROI, Postcard+, Mail

Digital Magazines - paid model

Started by Christine Oldenbrook. Last reply by Don Brown Jun 11, 2009. 2 Replies

I would love to hear from anyone that has launched a digital magazine for a paid publication.I see this as being pretty straight forward. Promote the digital magazine as paid, perhaps discounted,…Continue

Can anyone recommend a good printer in New York City and California?

Started by Shannon Aronson. Last reply by Ron Sizemore Jun 8, 2009. 7 Replies

Thank you!

Audience Development 2009: Conference + Expo

Started by Mike Schneider May 28, 2009. 0 Replies

From June 7-9 at the Hyatt Regency Chicago Riverwalk, navigate your way through the media maze with the most extensive curriculum anywhere on audience growth and management. The program includes 30…Continue

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Comment Wall

Comment by Jon Baldwin on August 20, 2008 at 5:54am
I think Jennifer Armor is on the right track - free distribution makes far more sense than having 70% of your newsstand books disposed of. However the entrenched thinking is difficult to break away from for most publishers. They've been drilled "ABC-ABC-ABC" since they could walk.

I think a combination of paid circ and "sample circ" that can be included in Paragraph 1 of your ABC statement makes more sense. It will boost newsstand and subscription sales, and every copy will count.

Stop wasting printed matter and learn more at www.circserv.com/paragraph1.html.

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