Circ and Audience Dev Pros, Sign in and Introduce Yourself

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Permalink Reply by Amanda on June 13, 2008 at 3:28pm

Hello, I'm Amanda. I'm the Managing Editor & Publisher at Mequoda Daily (a little audience development going on right there). I wouldn't say I'm officially audience development, but since I have a personal attachment with all of the content we produce, I'm naturally our little online evangelist. Online being the keyword. When it comes to in-person networking that's not me. But when it comes to getting you to sign up for our newsletter, buy a product, attend our conference, I'll be your personal Mequoda best friend for life :)

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Permalink Reply by Kimberly Clothier on June 16, 2008 at 1:21pm

Hi...
We're a B2B publisher with 5 print publications, 1 digital pub & 4 enewsletters.

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Permalink Reply by Robin McCabe on June 17, 2008 at 12:58pm

Hello
We are a B2B publishing house with 8 in print, and plans to go digital in all of them this year.
I have worked in sales and marketing for years, this is my first time with audited controlled circulation.

I would like to talk about, future trends, not just the next cycle or quarter.

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Permalink Reply by Rob Birgfeld on June 18, 2008 at 7:54pm

Rob here...recently joined SmartBrief -- publisher of 70+ free B2B email newsletters. Looking for new and interesting ideas for growth. Would love to chat with folks about barter opportunities or other mutually beneficial growth partnerships.

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Permalink Reply by Cheryl Richter on June 20, 2008 at 4:02pm

Hi,
I'm the new audience development marketer for 1to1 Media, a part of the Pepper's and Rogers Group. A b2b magazine franchise all about customer strategy and building brand loyalty. My goal is to engage our magazine readers online and grow web traffic and interaction. We've got a great site, webinars, podcasts, videocasts...I've been here just about a month and this social media thing is something I"m trying to get my arms around. As well as strategies for not just signing people up, but making sure they stay engaged. I'd love your opinion if you get a chance. 1to1media.com

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Permalink Reply by william Donovan on October 20, 2008 at 12:12pm

Hi Cheryl, my name is Bill Donovan and I've worked with Andy Orlando in the past providing him with data
processing services such as merge/purge,NCOA,and all the USPS cleansing services. I'd love the opportunity
to introduce my self to you

Bill Donovan
CRK Computer Services
973 764 2525
wdonovan@crkusa.com

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Permalink Reply by Marilyn Samuelsen on June 25, 2008 at 4:23pm

Hi, I'm Marilyn. Until recently, I was the circulation marketing director for Bayard Inc... currently freelancing. I am interested in what is working in terms of audience developement. As we all know what works for one will not necessarily work for all. Therefore, I am interested in what work and what didn't.

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Permalink Reply by Georgina Rushworth on October 30, 2008 at 10:26am

Hi, I'm Audience Development Director at Reed Business Information UK. Would be great to hear from you if you are managing the change from circulation to audience development in your company - on any level from effectively using marketing intelligence across different platforms, frequencies and channels to ensuring your teams are fully skilled up to embrace their new roles - Georgina

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Permalink Reply by Reginald Jordan on December 15, 2008 at 11:53am

Good morning, and I hope this holiday season finds all of you well ...

I am a seasoned audience development professional and former BPA auditor with 10+ years of media/publishing industry experience, from start-ups to established publications. I possess extensive knowledge of BPA/ABC and postal requirements and circulation fulfillment systems, and have managed critical business operations – including budgeting, enhancing revenue and cutting costs, marketing, circulation statement and audit preparations, vendor relationships and negotiations, partnership building, list acquisition, and staff training.

Presently, I am Audience Development & Advertising Manager for Hospital Pharmacy journal, a widely-respected B2B controlled circ pub with a BPA-audited subscriber base of about 34,000 domestic USA. I am making a strong push for the journal to go digital, at least partially, as well as to establish a presence in Canada in order to exploit new advertising opportunities there.

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Permalink Reply by DiAnne Walsh on February 16, 2009 at 1:01pm

I have been in the publsihing business for over 25 years working and consulting on niche publications. I also have
worked for a direct marketing agency and teach direct and database marketing at Roosevelt University in their
IMC master's program.

I did marketing for all the business journals in the US for six years.
I launched USPS e_bill Pay.
I have excellent online and e_commerce background.


Publications are: Success Magazine, Auto Week, Business Insurance, The Chicago Daily Law Bulletin, Midwest Real Estate News, Alpinist.

I am willing to be a resouce for lists, renewals, direct marketing, partnerships.

Like to hear what others might be doing with social media networking.

I

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Permalink Reply by Peter Milburn on March 23, 2009 at 1:35pm

Hi --

I'm a copywriter (inhouse Time Inc. most of the 90s) and run my own nyc-based creative shop. Always looking to keep up with new ideas and what's working. Here are somethings we've either done or or are pitching:

Snipp Print-to-mobile (see People StyleWatch case study)

Facebook Free Trial offer App for Financial Times (http://www.juxtadigital.com/ftquiz)

Facebook -- See our list of Magazine "Fan" rankings (some mags that don't have "magazine" in facebook name are not listed) http://www.redirectny.com/email/2009_01_Newsletter/facebook/index.html

Facebook -- See InStyle makeover app by Buddy Media http://buddymedia.com/our-work/instyle-hollywood-makeover

Good results with downloadable screen saver for Smithsonian - 4th link from top (http://redirectny.com/emailsamples)

Good results with more branded ebills (email me for samples: peter@redirectny.com)

I post a lot of digital audience dev news at www.twitter/redirectny

Please share your own links of new initiatives!

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Permalink Reply by DiAnne Walsh on March 23, 2009 at 1:42pm

Thank you Peter. I will follow-up on these. By the way lets keep in touch. Did you see in Folio that Time plans to let people choose and create their own digital mag from a list of titles? Interesting.
Thoughts.
Cheers,
DiAnne

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