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What is the Subscriber Acquisition Cost range publishers are will to pay?
From big (People, SI) to niche titles what is an acceptable cost range for acquiring a subscriber? I need to sort out what can be done with Mobile in terms of circ acquisition and am looking for some cost benchmarks.
Replies to This Discussion
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Permalink Reply by Peter Milburn on -
Hmmmm. No one took the bait here. LinkedIn magazine/publishing groups and personal emails to industry contacts responded with this bottom line:
Typically acquisition cost can be: 50-100% of first year contract.
But any further comments are welcome and appreciated!
- Peter
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