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Has anyone had one of their pubs drop BPA / ABC membership?
Started by Patricia McGuinness Jun 20, 2011. 0 Replies 0 Likes
Hi. I'm doing some research for a client and would like to know if any of you have had a pub drop out of BPA membership and what, if any, response did you get from advertisers? Did anyone switch…Continue
B2B partnership
Started by Anand Krushnan. Last reply by Jeremy Dempsey Sep 16, 2010. 1 Reply 0 Likes
We are looking out for Potential partner for our Unique "Pay Per Performance" SEO Model & Lead Generation Model which Carters to the B2B World. Here the client would pay us only for results,…Continue
Incentives for reader surveys?
Started by Ryan Abell. Last reply by Jim Carper Jul 22, 2010. 17 Replies 0 Likes
Hi everyone,I was wondering if anyone had any suggestions on any models that have been successful for reader surveys. Should you give incentives? What kind of incentives work well? Do you do a…Continue
Tags: drawings, incentives, surveys, reader-survey
Does your b-to-b title have an interesting/unique cover?
Started by Chandra Johnson-Greene May 6, 2010. 0 Replies 0 Likes
Has the art department of your company recently produced an interesting and/or unique cover? If so, it could be featured in the next issue of FOLIO: magazine!In our "Face Up" department each month,…Continue
Sign in and Introduce Yourself B2B Media PROS
Started by FOLIO MediaPRO Team. Last reply by Laurent Benchana Apr 30, 2010. 33 Replies 0 Likes
Please take a moment to sign in to the group and introduce yourself. Tell us a little about your B2B background and what topics you are interested in discussing and sharing ideas and perspectives…Continue
ASBPE/Medill Survey of B2B editors shows gaps in corporate digital training, editorial skills, and publisher leadership even as titles become cross-platform brands.
Started by Robin Sherman. Last reply by Robin Sherman Apr 13, 2010. 3 Replies 0 Likes
Even as their titles plunge into the digital space, B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms.Four of five editors who…Continue
Where Are the Dollars Going in B-to-B?
Started by Matt Kinsman. Last reply by Jeff Miller Apr 12, 2010. 1 Reply 0 Likes
According to Folio:'s 2010 B-to-B CEO Survey, print is going to fall below 50 percent of total revenues for the first time, while digital will grow 27.7% to 16.6% of total revenue.…Continue
Cross-post from ASBPE group: This piece on source/reporter etiquette is on target
Started by Martha Spizziri Mar 29, 2010. 0 Replies 0 Likes
I enjoyed this blog post, which was written for financial advisors, but applies equally well to any source a B2B reporter might interview. It gives advice on how financial advisors should deal with…Continue
Tags: sources, journalism, interviewing
What is your publication doing on Facebook?
Started by Martha Spizziri. Last reply by Martha Spizziri Mar 29, 2010. 4 Replies 0 Likes
Let the American Society of Business Publication Editors know. Each Friday afternoon around 2:30 Eastern time, ASBPE is posting a B2B Facebook Page of the Week. This week, it's Food Processing…Continue
Tags: web, social media, Facebook
b2b website designer recommendations
Started by Glenn Karaban. Last reply by Glenn Karaban Mar 11, 2010. 3 Replies 0 Likes
Can anyone recommend some good Joomla (or possibly Drupal) programmers to design a b2b magazine's web site? One of our magazines has a very basic site that needs a better design from a user…Continue
B2B Magazines and Webinars
Started by Michiel Bom. Last reply by Helen Berman Feb 21, 2010. 6 Replies 0 Likes
I publish quite a number of B2B magazines and I'd like to start using Webinars as a brand extenstion for my audiences: readers, authors and advertisers. Can I learn from any of your experiences in…Continue
Publishing's own B2B publication folds
Started by Meredith Dias Dec 23, 2009. 0 Replies 0 Likes
As many of you probably know by now, the publishing industry's leading B2B magazine, Editor and Publisher, folded nearly two weeks ago. The magazine may yet find a buyer, but as of right now, the…Continue
Benchmark study for online subscriptions - please take quick survey
Started by Anne Holland Sep 17, 2009. 0 Replies 0 Likes
I'm about to publish a Benchmark Study on online subscriptions including pricing stats, marketing response rates, etc. I'd be happy to send you a copy of my new research (for free) if you could help…Continue
Interactive Yearbooks
Started by David Baker Apr 30, 2009. 0 Replies 0 Likes
I am looking for GO green companies to get on board for sponsorship and product placement --for one of the first to be done in the NYC area --Several schools are onboard in what we have done to…Continue
What forms of media do buyers rely on?
Started by Bill Apr 17, 2009. 0 Replies 0 Likes
Does anyone know if there is research on what forms of media buyers rely on when making a purchase?Also, is there any research that discusses what type of media generates the initial interest in the…Continue
Invitation to Join: Darien, New Canaan & Rowayton Media & Marketing Group.
Started by Phil Ripperger Feb 6, 2009. 0 Replies 0 Likes
Really, we're pretty much open to anyone working in the category who lives or works in lower Fairfield County, CT or Westchester County, NY:…Continue
Tags: media, marketing, new, darien, connecticut
Tough times, Financial Crisis? (Read on and thoughts please)
Started by Sachin Ghodke. Last reply by Claudia Barthel Jan 17, 2009. 10 Replies 0 Likes
In these tough times of financial crisis the world over, how are you coping with the outsourcing part of the business plan? Do you think it makes good sense to outsource and is the risk worth taking?…Continue
Tags: outsource, offshoring, publishing, offshore, outsourcing
Another simple question
Started by Rory Brown. Last reply by Lisa Hockensmith Jan 13, 2009. 10 Replies 0 Likes
Is content still king?
CAN-SPAM applicable to editorial, opted-in enewletter?
Started by Aneel Tejwaney. Last reply by Aneel Tejwaney Dec 11, 2008. 8 Replies 0 Likes
What are your interpretation on CAN-SPAM law against editorial enewsletter?Our publication here in SourceMedia are split in the way we let users unsubscribe. Some pubs use single unsubscribe link and…Continue
Enterprise level e-mail marketing recommendations
Started by Stephanie Martinez. Last reply by Kevin Cooper Nov 7, 2008. 4 Replies 0 Likes
I am interested in recommendations for hosted/3rd party e-mail marketing service providers. I have used http://icontact.com for small business e-mail lists with…Continue
FOLIO: Blog - B2B
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Comment Wall
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Comment by Robin Sherman on June 10, 2008 at 9:50am -
ATTENTION B2B EDITORS. If you are an editor in B@B, or someone interested in the American Society of Business Publication Editors, please consider joining the ASBPE group. ASBPE is the only professional association in the U.S. solely devoted to helping individual editors and writers of business-to-business print magazines, newsletters, and digital publications enhance their editorial and management careers. Click on "Group" this page. Or go to www.asbpe.org for more information.
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Comment by Jonathan Howell on July 29, 2008 at 10:51am -
Hi-looking for your help and input
My name is Jon Howell and I am the Sales manager for an event in the UK called Publishing Expo. It is in it's fourth year and the 2009 Expo looks like being the biggest yet with 120 exhibitors and 3,500 publishing executives attending the two days.
The reason I am a member of this group is to ask fellow members for your help and input for suggestions for our seminar programme for 2009
We are in the planning process for 2009 and whilst I have a large UK base to target for ideas and suggestions I am a big fan of looking outside our pond especially the US as you tend to be early adopters of new technologies/strategies and the UK normally follows.
So if any of you guys have the time and would like to put forward suggestions for topics covering any area of B2B publishing you have implemented already or are thinking of doing it would be great to hear from you. I would really appreciate and value your input
All seminars/workshops are FREE to attend.
Full details on the focus format of the event can be found at www.publishingexpo.co.uk The site for 2009 will be launched shortly but the 2008 site will give you an idea on the focus, format, flavor of the 2 days on the types of seminars we run.
Whilst the event is UK based and 90% of exhibitors and visitors are from the UK as the show has grown it has attracted interest from European, Middle and Far East and US/Canadian visitors and suppliers to exhibit. The 2009 show will run from February 11-12th at Olympia 2 Hammersmith West London so if any of you guys happen to be in the UK for any reason (not the weather that's for sure :) ) during this time why not pop along-it's completely free to enter and view all the seminars and walk around the exhibition.
Thanks for your time guys and I hope I havent infringed any rules- guidlines of the group-apologies if I have!
I look forward to hearing from you at your earliest convenience
Kind reagrds
Jon
Publsihing Expo 2009
0044 (0) 207 924 6563
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Comment by M Eileen Long on October 14, 2008 at 3:19pm -
Greetings - -I've just joined this b2b group. I've worked in both consumer & b2b publishing sales, advertising, marketing and digital operations for 10 + years. My current project is finding a new job - -so I've been expanding a network to keep in touch with opportunities.
Find me at: me_long@verizon.net
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Comment by Robin Sherman on November 4, 2008 at 4:03pm
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WEBINAR UPDATE with registration information
"A B2B Journalist's Guide to Creating the Next New-Media Resource."
How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.
Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.
More info in "comment" below
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Comment by Martha Spizziri on November 19, 2008 at 1:05pm
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Here are some highlights from the American Society of Business Publ...
The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.
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Comment by David Williams on August 12, 2009 at 6:13pm -
After much thought my own view is to start charging for our own on-line content. Media businesses have been making their content available online for free since the inception of the internet, and time has proven this to be a crapulent model. Most of us need to start charging and make our content pay for itself. If we cannot do this then we deserve to fail. What we should not do is allow parasitic media to feed off our content for a fraction of the cost that it takes to develop.
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ASBPE and the Medill School have released the complete report on their joint Digital Skills & Strategy research. This report contains 20 tables of data and more than 200 open-ended comments from respondents.
The research covers 16 digital activities, 16 digital strategies, 12 leadership parameters, based on a survey of 273 B2B editors. The results show that corporate digital training and publisher leadership are lacking, even as publications become cross-platform brands.
Final report on digital skills, training, and strategies research r...
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