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Website: http://www.foliomag.com/b2b
Members: 278
Latest Activity: Nov 27
Discussion Forum
Tough times, Financial Crisis? (Read on and thoughts please) 8 Replies
In these tough times of financial crisis the world over, how are you coping with the outsourcing part of the business plan? Do you think it makes good sense to outsource and is the risk worth takin...
Tagged: outsource, offshoring, publishing, offshore, outsourcing
Started by Sachin Ghodke. Last reply by Kerry Smith Nov 27.
Sign in and Introduce Yourself B2B Media PROS 24 Replies
Please take a moment to sign in to the group and introduce yourself. Tell us a little about your B2B background and what topics you are interested in discussing and sharing ideas and perspectives w...
Started by FOLIO MediaPRO Team. Last reply by Jonathan Evans Nov 13.
Enterprise level e-mail marketing recommendations 4 Replies
I am interested in recommendations for hosted/3rd party e-mail marketing service providers. I have used http://icontact.com for small business e-mail lists with great success but in looking at a so...
Started by Stephanie Martinez. Last reply by Kevin Cooper Nov 7.
Magazines that are up in print 1 Reply
With the news yesterday from PIB that overall consumer ad pages were down 12.9 percent during the third quarter, I'd like to speak with some B2B publishers, and smaller consumer publishers, who are...
Started by Jason Fell. Last reply by Sachin Ghodke Oct 20.
Another simple question 9 Replies
Is content still king?
Started by Rory Brown. Last reply by Becky Hennessy Oct 9.
Interstitials and page peels 2 Replies
I could use some advice from any one who has had to deploy interstitial ads and page peels. Our sites are hosted by a SaaS vendor, and our ads are served by a third party serving firm. Are there ve...
Tagged: interstitials, ads
Started by Jack Beaudoin. Last reply by Jack Beaudoin Oct 8.
Canadian Publications about to change? 1 Reply
With Canada Post about to change it's pricing formula, and the Publication Assistance Program changing, we are finding the playing field and rule book have been torn up. Will the winner be, the pub...
Tagged: canada post price increase
Started by Robin McCabe. Last reply by Bob Rodkin Sep 20.
CAN-SPAM applicable to editorial, opted-in enewletter? 6 Replies
What are your interpretation on CAN-SPAM law against editorial enewsletter? Our publication here in SourceMedia are split in the way we let users unsubscribe. Some pubs use single unsubscribe link...
Started by Aneel Tejwaney. Last reply by Keith Gregory Sep 18.
Content Management System 10 Replies
Has anyone recently integrated a content management system into their work-flow? If so, would you mind sharing some pros and cons with me? I would also be interested in learning which programs you ...
Started by Katy Williams. Last reply by FOLIO MediaPRO Team Aug 22.
What are the main B2B publisher's web strategy goals? 11 Replies
Growing numbers of unique visitors does not seem to be vitally important for a subscription based businesses. What are other web parameters that generate profits and are on everyone's target list? ...
Tagged: parameters, important, profits, uniques, ad
Started by OlegR. Last reply by Heidi Gilcrest Aug 21.
B2B print publishing companies - need a list 2 Replies
I'm trying to find a list of B2B print companies similar to Cygnus Business Media. They can be of any size. Can anyone point me to a list or directory? Thanks much!
Started by David Eastbrook. Last reply by Kerry Smith Aug 21.
Agreement for licensing our content
I have some clients that are interested in licensing our content for their publications. We will be creating new content for such use, however we would like to retain rights of said content. Anyone...
Tagged: agreements, licensing, content
Started by Andrew T. Berman Jul 23.
Simple question - do you believe that one day all content will be free? 9 Replies
I am gathering answers from the professional publishing community for a keynote presentation at the SIPA UK Annual Congress in London next month. Interested to hear your thoughts.
Tagged: content, publishing, professional, subscriptions
Started by Rory Brown. Last reply by Ashir Badami Jul 23.
Incentives for reader surveys? 10 Replies
Hi everyone, I was wondering if anyone had any suggestions on any models that have been successful for reader surveys. Should you give incentives? What kind of incentives work well? Do you do a dr...
Tagged: drawings, incentives, surveys, reader-survey
Started by Ryan Abell. Last reply by Ed Doyle Jul 18.
Content packaging - how important is it? 5 Replies
Content packaging in our terminology is an ability to automatically find and relate all of the related content (text/photo/video) and then release (automatically) a thematic channel featuring all o...
Tagged: digital, asset, management, mining, text
Started by OlegR. Last reply by OlegR Jun 23.
New CAN-SPAM requirement? 4 Replies
According to an industry trade group, the "FTC recently released updated rules regarding the U.S. Federal anti-spam law, CAN-SPAM. As of July 7, 2008, the CAN-SPAM Act of 2003 will require that any...
Started by Jack Beaudoin. Last reply by Aneel Tejwaney Jun 20.
Buyer/Seller Events 1 Reply
We're thinking of launching a buyer/seller event in one of our verticals -- emphasis on scheduled meetings between buyers and sellers. I'd appreciate any insights that anyone who's done these types...
Tagged: events
Started by Kerry Smith. Last reply by Wayne A. Wiggins Jr. Jun 20.
CAN-SPAM - designated sender rule 2 Replies
How is everyone interpreting the new designated sender CAN-SPAM rule: "For any mailing which contains advertisements from 3rd party advertisers, either the party who the email is "from" must have a...
Tagged: to, b, marketing, email, CAN-SPAM
Started by elisabeth. Last reply by elisabeth Jun 19.
FOLIO: Blog - B2B
Comment Wall (6 comments)
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6 Comments
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Comment by Martha Spizziri on November 19, 2008 at 1:05pm
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Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."
The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.
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Comment by Robin Sherman on November 4, 2008 at 4:03pm -
WEBINAR UPDATE with registration information
"A B2B Journalist's Guide to Creating the Next New-Media Resource."
How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.
Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.
More info in "comment" below
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ASBPE is sponsoring a webinar on Nov. 17 titled A B2B Journalist's Guide to Creating the Next New-Media Resource. Two former b2b editors who have started their own media ventures will share what they have learned:
- Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and
- Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:
• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.
Further webinar info is here.
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Comment by M Eileen Long on October 14, 2008 at 3:19pm -
Greetings - -I've just joined this b2b group. I've worked in both consumer & b2b publishing sales, advertising, marketing and digital operations for 10 + years. My current project is finding a new job - -so I've been expanding a network to keep in touch with opportunities.
Find me at: me_long@verizon.net
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Comment by Jonathan Howell on July 29, 2008 at 10:51am -
Hi-looking for your help and input
My name is Jon Howell and I am the Sales manager for an event in the UK called Publishing Expo. It is in it's fourth year and the 2009 Expo looks like being the biggest yet with 120 exhibitors and 3,500 publishing executives attending the two days.
The reason I am a member of this group is to ask fellow members for your help and input for suggestions for our seminar programme for 2009
We are in the planning process for 2009 and whilst I have a large UK base to target for ideas and suggestions I am a big fan of looking outside our pond especially the US as you tend to be early adopters of new technologies/strategies and the UK normally follows.
So if any of you guys have the time and would like to put forward suggestions for topics covering any area of B2B publishing you have implemented already or are thinking of doing it would be great to hear from you. I would really appreciate and value your input
All seminars/workshops are FREE to attend.
Full details on the focus format of the event can be found at www.publishingexpo.co.uk The site for 2009 will be launched shortly but the 2008 site will give you an idea on the focus, format, flavor of the 2 days on the types of seminars we run.
Whilst the event is UK based and 90% of exhibitors and visitors are from the UK as the show has grown it has attracted interest from European, Middle and Far East and US/Canadian visitors and suppliers to exhibit. The 2009 show will run from February 11-12th at Olympia 2 Hammersmith West London so if any of you guys happen to be in the UK for any reason (not the weather that's for sure :) ) during this time why not pop along-it's completely free to enter and view all the seminars and walk around the exhibition.
Thanks for your time guys and I hope I havent infringed any rules- guidlines of the group-apologies if I have!
I look forward to hearing from you at your earliest convenience
Kind reagrds
Jon
Publsihing Expo 2009
0044 (0) 207 924 6563
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Comment by Robin Sherman on June 10, 2008 at 9:50am
- ATTENTION B2B EDITORS. If you are an editor in B@B, or someone interested in the American Society of Business Publication Editors, please consider joining the ASBPE group. ASBPE is the only professional association in the U.S. solely devoted to helping individual editors and writers of business-to-business print magazines, newsletters, and digital publications enhance their editorial and management careers. Click on "Group" this page. Or go to www.asbpe.org for more information.
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