b2b

Add a Comment

10 Comments

Comment by David Williams on August 12, 2009 at 6:13pm

After much thought my own view is to start charging for our own on-line content. Media businesses have been making their content available online for free since the inception of the internet, and time has proven this to be a crapulent model. Most of us need to start charging and make our content pay for itself. If we cannot do this then we deserve to fail. What we should not do is allow parasitic media to feed off our content for a fraction of the cost that it takes to develop.

Comment by Martha Spizziri on May 29, 2009 at 8:18pm

This might be of interest -- the Twitter stream from American Society of Business Publications Editors' Managing Social Media webinar that was held today. Covered how to set a social media strategy for your publication, prioritize time, be efficient in your efforts. Also hints on using social sites to help you as an editor. http://bit.ly/asbpe-socialmedia

Comment by Martha Spizziri on May 29, 2009 at 8:14pm

New York City-area editors may want to attend the June 5 panel discussion Drive Website Traffic, Boost Readership, sponsored by the New York chapter of the American Society of Business Publication Editors.

It's a lunch meeting Friday, June 5. Three panelists wll talk about how to harness Web 2.0 to spread the word about your brand and content. They'll talk about how to effectively integrate social media and search engine optimization (SEO) strategies into a publication’s reader-engagement activities.

You’ll learn how to use Web 2.0 to …

* build reader interaction and grow circulation.
* boost brand recognition.
* facilitate networking among readers.
* recharge existing e-products and print products.

And find out how to …

* select which social media and SEO strategies will be most effective for your organization.
* involve the entire editorial staff in social media and SEO activities.
* plan, launch, and integrate a social media and SEO strategy into your editorial operations and reader-interaction strategies.

Meeting Details

When: Friday, June 5, from 12:30 p.m. to 2:30 p.m.

Where: The McGraw-Hill Companies, 1221 Avenue of the Americas, Room 209. Enter on 49th Street between Avenue of the Americas and 7th Ave. Check in at the Visitor's Desk for a building security pass.

To be served: Boxed lunches

How to attend: To reserve your place, send payment (credit card or check payable to ASBPE) with a completed reservation form (380K Word doc) to the contact listed on the form.

Admission charges without boxed lunch included:

$25 for ASBPE members and journalism students (w/ current ID); $35 for nonmembers.

Admission charges with boxed lunch included:

$40 for ASBPE members and journalism students (w/ current ID); $50 for nonmembers.

Special Bonus!! For groups of three or more, each person gets $5 off the registration fee. Each member who registers and brings a nonmember guest receives $5 off the member’s registration fee.

About the Panelists

Elizabeth Glagowski, managing editor, interactive, leads the editorial production of 1to1 Media's online content, including 1to1 Weekly and The Marketing Xfactor e-newsletters, as well as the 1to1 on the Run podcast series. She is also a contributing writer to 1to1 Magazine and 1to1 Media's daily blog. Previously she served as director of Web content and design for 1to1 Media. Prior to joining 1to1 Media, Liz was the Web editor for Internetnews.com.

Joe Haddock is a seasoned eMedia professional with strong experiences in online strategy, sales management, audience/business development, and technology. As director of eMedia Business Development at Summit Business Media, he is currently responsible for improving the financial performance and audience engagement of the publishing company’s core media products. Prior to joining Summit, Joe served as the Vice President of eMedia at WiesnerMedia and as a Director of Technology at Wicks Business Information.

David Neuman manages all Web 2.0 social media marketing initiatives for Prime Visibility, an Internet marketing company. Whether dealing with a Fortune 500 financial institution or a small retail business, David applies unique techniques and strategies that engage his clients' audiences and increase their revenue, leads, and long-term customer loyalty. By leveraging the popularity and power of blogs, social bookmarking, RSS feeds and prominent social media communities, David’s clients have experienced extraordinary growth. He is co-creator of the award-winning analytics program PrimeBuzz, which measures a website's total presence within the social media realm. Prior to joining Prime Visibility, he was marketing manager for a Boston-based printing company, overseeing its social media marketing, search engine optimization and Pay-Per-Click management services.

Comment by Martha Spizziri on January 5, 2009 at 1:20pm

Boston-area editors will want to join the ASBPE Boston/New England Chapter for our Annual State of the Industry Panel Discussion. The panel will feature representatives from B2B sales and editorial as well as a media buyer and a reader.

Because budgets are tight, we decided to make this year's event free. Instead of preceding the panel discussion with a formal banquet, we'll start off with a social hour. Complimentary refreshments and sandwiches will be served.

David Brousell, editor-in-chief for Managing Automation magazine, will moderate the panel.

Panelists for our Jan. 6 meeting at the Wellesley Public Library will include:

• Dr. Steven Vidakovic, VP of R&D at Pfizer (Managing Automation reader)
• Isabelle Kane, media director, PJA Advertising & Marketing, which has been BtoB magazine's top small agency of the year for three years running.
• Mark. A. Davidson, VP of global marketing, at Wonderware, an Invensys unit
• Tim Reason, editorial director, CFO.com
• Gary Beach, publisher emeritus, CIO magazine

Date: Tuesday, Jan. 6, 2009

Time: Social hour, 6:00-7:00 p.m.; program begins at 7:00 p.m.

Location:
Wellesley Free Public Library – Wakelin Conference Room
530 Washington Street
Wellesley, Massachusetts 02482
phone 781-235-1610

Transportation:
The Wellesley Library is a few minutes from the Turnpike/I-95 interchange and easily accessible from the Wellesley Square stop on the MBTA Framingham-Worcester commuter rail line. The stop is approximately two blocks to the west of the library.
Driving directions.

Parking information:
There is a parking lot in back of the library. There is also an underground parking garage exclusively for library users. If you park in the garage, you may access the library by elevator or a staircase that brings you into a lobby area.

Questions? Want to attend? This event is open to both members and nonmembers. Please RSVP by emailing Alan Earls at alan.earls@comcast.net. You may reach him by phone at (508) 528-6930.

Postscript: For some ideas on what B2B publications can do now to weather the recession, don't miss Tonie Auer's recent blog post on the ASBPE.

Comment by Martha Spizziri on November 19, 2008 at 1:05pm

Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."

The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.

Comment by Robin Sherman on November 4, 2008 at 4:03pm

WEBINAR UPDATE with registration information

"A B2B Journalist's Guide to Creating the Next New-Media Resource."

How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.

More info in "comment" below

Comment by Martha Spizziri on October 29, 2008 at 2:22pm

ASBPE is sponsoring a webinar on Nov. 17 titled A B2B Journalist's Guide to Creating the Next New-Media Resource. Two former b2b editors who have started their own media ventures will share what they have learned:

- Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and

- Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:

• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.
Further webinar info is here.

Comment by M Eileen Long on October 14, 2008 at 3:19pm

Greetings - -I've just joined this b2b group. I've worked in both consumer & b2b publishing sales, advertising, marketing and digital operations for 10 + years. My current project is finding a new job - -so I've been expanding a network to keep in touch with opportunities.
Find me at: me_long@verizon.net

Comment by Jonathan Howell on July 29, 2008 at 10:51am

Hi-looking for your help and input
My name is Jon Howell and I am the Sales manager for an event in the UK called Publishing Expo. It is in it's fourth year and the 2009 Expo looks like being the biggest yet with 120 exhibitors and 3,500 publishing executives attending the two days.

The reason I am a member of this group is to ask fellow members for your help and input for suggestions for our seminar programme for 2009
We are in the planning process for 2009 and whilst I have a large UK base to target for ideas and suggestions I am a big fan of looking outside our pond especially the US as you tend to be early adopters of new technologies/strategies and the UK normally follows.

So if any of you guys have the time and would like to put forward suggestions for topics covering any area of B2B publishing you have implemented already or are thinking of doing it would be great to hear from you. I would really appreciate and value your input
All seminars/workshops are FREE to attend.

Full details on the focus format of the event can be found at www.publishingexpo.co.uk The site for 2009 will be launched shortly but the 2008 site will give you an idea on the focus, format, flavor of the 2 days on the types of seminars we run.

Whilst the event is UK based and 90% of exhibitors and visitors are from the UK as the show has grown it has attracted interest from European, Middle and Far East and US/Canadian visitors and suppliers to exhibit. The 2009 show will run from February 11-12th at Olympia 2 Hammersmith West London so if any of you guys happen to be in the UK for any reason (not the weather that's for sure :) ) during this time why not pop along-it's completely free to enter and view all the seminars and walk around the exhibition.

Thanks for your time guys and I hope I havent infringed any rules- guidlines of the group-apologies if I have!
I look forward to hearing from you at your earliest convenience
Kind reagrds

Jon
Publsihing Expo 2009
0044 (0) 207 924 6563

Comment by Robin Sherman on June 10, 2008 at 9:50am

ATTENTION B2B EDITORS. If you are an editor in B@B, or someone interested in the American Society of Business Publication Editors, please consider joining the ASBPE group. ASBPE is the only professional association in the U.S. solely devoted to helping individual editors and writers of business-to-business print magazines, newsletters, and digital publications enhance their editorial and management careers. Click on "Group" this page. Or go to www.asbpe.org for more information.