We're thinking of launching a buyer/seller event in one of our verticals -- emphasis on scheduled meetings between buyers and sellers. I'd appreciate any insights that anyone who's done these types of events can provide, specifically around the appointment-setting process. Is there software that facilitates this, 3rd party vendors, etc. Also, any do's and don'ts would be appreciated. Thanks!
Kerry -
I have witnessed the success of these events in two markets over the course of five years. Taking the tradeshow model and basically flipping it upside down. Once buyers/sellers get past their initial apprehension (based on lack of experience with this type of forum), they tend to be repeat customers. If you'd like some more feedback, i can be reached at wwiggins@wigginscompany.com.
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