Magazines that are up in print

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Permalink Reply by Sachin Ghodke on October 19, 2008 at 11:20pm

Hey Jason,

I hear you. I know that advertising is shifting its focus to the web. Its cheap, mass appeal, and saves forests. But in these tough times where the recession also has become a very very strong factor in deciding where the advertising is heading i think this trend will stay for a long time. And this trend just might become an era where adverstiting will be spoken about in terms of "in the old days when we printed ads". Magazines need to supply inventive minds to tackle this problem. Find ways to promote, increase subscription, reach out, do things within the boundaries of that particular magazine to maintain and garner loyal customers.

Today's world is fickle and if most of the B2B magazines are run on this advertising revenue, the B2C are finding it difficult to survive. I personally feel that the B2B market will not take this hit as hard as the B2C one and this is where a lot of business intelligence will drive the way innovation will support the profits. It probably will fan the Outsourcing story?

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