Content packaging - how important is it?

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Permalink Reply by Clive Page on June 13, 2008 at 6:33am

The guardian does this very well. They appear to categorise their stories and the add the the title to their breadcrumbing. The resulting page looks very much like a standard index page.

See http://www.guardian.co.uk/politics/daviddavis

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Permalink Reply by Aneel Tejwaney on June 16, 2008 at 10:36am

For the controlled circulation products, our main approach with the related contents is to increase the number of impressions on our site. So if a user comes in through the search engine or a newsletter we provide additional links on the article detail page so they can make their way to other content within the site.

Related content is critical for us because in terms of bottom line it increases number of page seen per visit therefore overall page views. That helps us with a key metric we sell to our advertisers.

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Permalink Reply by Martha Spizziri on June 16, 2008 at 4:07pm

This also sounds like a good topic for the Information Architecture group -- might want to post there as well.

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Permalink Reply by Alix Paultre on June 23, 2008 at 9:06am

Content packaging is vital to a site, as it directly relates to web performance and readership development. related links offer site visitors the opportunity to stay and experience other content on the site. This not only increases the pages-per-visitor and site "stickiness", but also provides first-time visitors the incentive to become regular readers by exposing them to more of the content they are interested in.

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Permalink Reply by OlegR on June 23, 2008 at 12:13pm

Hi Alix, looks like we speak the same language :) I actually just had a conversation with Volodya exactly about this.

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