Carbon Neutral Paper Webinar

Carbon Neutral Paper: Creative Accounting Goes Green
How to accurately determine greenhouse gas emission from your magazine

Climate and forest expert Jim Ford, Director of Climate for Ideas, will help magazine professionals learn the facts about greenhouse gas emissions from paper production, the science of measuring magazine paper’s carbon footprint, and the necessary methodologies for calculating carbon emissions accurately and thoroughly.

The Webinar is on Thursday May 7th at 2:00 PM Eastern Time, register here: https://cc.readytalk.com/r/1lqyv7vhikzl

“Thankfully, increasing numbers of magazine publishers are paying attention to the serious issue of climate change, and some are even doing an audit of their emissions,” says Frank Locantore, director of the Green America Better Paper Project. “Unfortunately, many past carbon audits exclude the carbon emissions resulting from logging the forest. Climate for Ideas research has been an important factor in helping to account for that errant omission.”

Mr. Ford is the main author of reports for the Cascades Fine Paper Company’s Carbon Footprint Report (2008); the Book Industry Study Group, Environmental Trends and Climate Impacts (2008); and, the Environmental Paper Network Carbon Neutral Paper: Fact or Fiction (2009). Prior to starting the international non profit, Climate for Ideas, Mr. Ford was the senior researcher for other non profits, ForestEthics, and Borealis Centre, and graduated with a Masters of Public Administration, Masters of Science in Environmental Science from the University of Indiana.

This is the latest in the Green America Better Paper Project Webinar series that is helping magazine executives learn about important environmental issues facing the industry, how to improve single-copy sales, and ways to authentically market environmental commitments. For more information about future Webinars visit, www.BetterPaper.org.