Magazine & eMedia Publishing Professional & Social Network
Looking Good, Paying Less
What steps have you guys taken to reduce your paper costs while still “looking good?” At Folio, we switched from 60# Somerset to 60# Liberty gloss because it saved us $2,500 annually across three magazines: Folio, Event Marketer and Event Design.
I can tell a minor difference in the feel but I think the “look” of the magazine hasn’t really changed. We’re also looking at reducing trim size of our titles by 1/4”. If we do this with Folio, we’ll save about $7,500 annually on paper.
What’s worked for you?
I can tell a minor difference in the feel but I think the “look” of the magazine hasn’t really changed. We’re also looking at reducing trim size of our titles by 1/4”. If we do this with Folio, we’ll save about $7,500 annually on paper.
What’s worked for you?
Replies to This Discussion
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Permalink Reply by Tom Overton on -
We switched from a 70# Opus to a 70# Somerset last year, and saved about $10,000/yr. We're restricted in going much further because of the need to maintain high standards of photo reproduction. As a result, we've had to slightly reduce our page count this year.
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Permalink Reply by Adam Trull on -
A few thoughts that require candid discussions with your printer(s)...
1.) Make sure you're maximizing the largest trim-size as relative to the press-cutoff that you're printing on.
2.) New press technologies require less make-ready, and thus less paper to make-ready, and...
3.) Presses that print larger sigs, require less make-ready time (thus paper) per page
4.) If you're printer is a big paper buyer, they can leverage better paper deals (they buy paper like stock-brokers buy shares...buy low!)
5.) If you're printer buys the paper, then you save money in "time-value of money". If you buy the paper, you're billed by a merchant immediately. If your printer buys your paper, then you don't get billed until after the job prints, so your cash collects interest in the bank longer.
Cheers!!
Adam Trull
Quad/Graphics
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