Magazine & eMedia Publishing Professional & Social Network
Why Digital Editions?
I've been following these threads, looked at some of the technologies and sample publication digital editions and still don't see a compelling reason for them. If in fact people use digital for searching and print for reading I fail to see the excitement or utility of a digital edition.
Beyond providing a replication of the ad/editorial relationship/context that existed in print what else is there, really? Some of the tools certainly make it easy to get a publication to the web but it doesn't really answer the question of whether a print product on a web page is leveraging the web to any benefit.
As our reality is pushed towards mobile devices the digital edition becomes even less meaningful in my opinion.
It has been said that the Internet should be used for its strengths, not simply to regurgitate a print product in an electronic medium. But isn't that exactly what a "digital (print) edition" is??
So I ask the question, why bother?
Beyond providing a replication of the ad/editorial relationship/context that existed in print what else is there, really? Some of the tools certainly make it easy to get a publication to the web but it doesn't really answer the question of whether a print product on a web page is leveraging the web to any benefit.
As our reality is pushed towards mobile devices the digital edition becomes even less meaningful in my opinion.
It has been said that the Internet should be used for its strengths, not simply to regurgitate a print product in an electronic medium. But isn't that exactly what a "digital (print) edition" is??
So I ask the question, why bother?
Replies to This Discussion
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Permalink Reply by Robin McCabe on -
It has been almost a year and most of you have not thought to ask what does your readership want. It will do no good to go Digital and have no one read your publication. We started offering Digital two years ago on all nine of our magazines, to date less than 1 percent of the subscribers have signed up for the free product. After the first year of dismal results we added a e- newsletter for each of the publications, the sign up for the e-news was immediately ten times that of digital version.
My guess is those subscribers Web savvy enough to want electronic, have been around long enough to be happy with E-mail, it appears the only people that need the crutch of a digital version to look like the print copy are the old fashioned editors.
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