Editorial

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Comment by Martha Spizziri on May 29, 2009 at 8:20pm

This might be of interest -- the Twitter stream from American Society of Business Publications Editors' Managing Social Media webinar that was held today. Covered how to set a social media strategy for your publication, prioritize time, be efficient in your efforts. Also hints on using social sites to help you as an editor. http://bit.ly/asbpe-socialmedia

Comment by Martha Spizziri on November 19, 2008 at 1:05pm

Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."

The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.

Comment by Robin Sherman on November 4, 2008 at 4:05pm

WEBINAR: Journalist's Guide to Creating the Next New-Media Resource."

How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11.

Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.

Date and time: Webinar is 60 minutes beginning at 1 pm on Nov. 17.

The program: On the Internet, smart writers and editors can reach millions of people — and make money doing so — without the backing of a large media company.

During the webinar, two who have done it will share what they learned about launching a new web venture:

Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:

• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.

More info at www.asbpe.org.

Comment by Christina Pellett on September 10, 2008 at 9:55am

Our editor-in-chief has tasked me with finding out the arguments for and against running full-page ads on the right-hand rather than left-hand pages. The only places in our pub where we run facing ads are on pages 2 and 3 and if a company buys a spread. We've always run full-pagers on the right-hand page, with few exceptions, but I'm interested to hear if there's an argument against that -- or, for that matter, if there's logic dictating why we should continue doing that.

Comment by Marlene L Hendrickson on July 14, 2008 at 5:20pm

Any association publishers/editors out there willing to chat about how the slowing economy may be affecting your ad sales? Any strategies for helping get over the hump?

Comment by SarahManski on July 8, 2008 at 5:00pm

Hello. I'm starting a national green magazine and I am looking for business partners including an experienced marketing person who knows how to find advertising money. I'm also looking to find the right contacts and investors. I want to include a partnership with recently retired or unemployed senior magazine execs who have an entrepreneurial bent and the desire to help the environment.

Comment by Evelyn D Cichanowski on July 7, 2008 at 11:45am

Hi all, I operate a product and content development company, specializing in educational media and textbooks. I look forward to learning more about all of you and to learn from you! Good day

Comment by Michael Hickins on July 1, 2008 at 11:12am

Hi, I've just joined and wanted to say hello. I'm the exec editor of a B2B tech book called eWEEK, and I look forward to discussing the future of publishing with you guys.

Comment by Tenisha Anderson on June 26, 2008 at 12:48am

Hello Everyone! I've just joined the Folio Mag social network and would like to just introduce myself. I'm the managing editor for Papierdoll magazine, an online fashion publication based in NYC.

Comment by Bryan A. Hollerbach on June 20, 2008 at 3:34pm

I'm the managing editor of a "city and regional" magazine in St. Louis, Missouri.

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