Hi Adrienne...it's scary to ask for site critiques isn't it? We did this at a conference at Stanford last November and came back with a lot of great feedback. For your site, www.iimagazine.com having the search box front and center is helpful. I know that sounds very basic, but so many sites have a tiny search box or don't have one at all. I like this because I don't have to learn how to navigate the site, I can just search right away for what I want. I see your archives require a subscription, which I'm happy to see because you (we all!) have to make some money, right? Too many magazines are afraid to charge for access to their archives.
One flaw I see is that there is no tagline. I'm not 100% sure what your focus is and what sets your magazine apart from others.
From a usability standpoint, I was a little annoyed that the car ad switched from the right side to the left side depending on which page I was viewing.
I'm not sure if this is a digital-only magazine or if I can get a print version too. Looks like maybe only digital? If so, I'd want to know that when I hit the subscribe button, because that page only asks me for my email and I'm not sure I want to submit my email address without knowing what I'm getting myself into. I'd also like to see a price there before submitting my email address. (From a marketing standpoint, I understand you're gathering information, but as a potential subscriber, I want to know the deal before I give you my info.)
Great suggestions, all.
Nope, we don't have a tagline yet (after 40 years!). It is indeed a print publication that went online in 1997.
Some of those page templates I'm not too happy with. Bad user experience design. Nice to hear that feedback though.
And I agree that the registration process is flawed. Thank you for taking the time to jot down your thoughts!
Would love to get feedback on my site, wildfeed.com.
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Thank you for taking the time to reply.
Because we're using a CMS to post articles, the URLs are dynamically generated with an Article ID# -- not an ideal SEO scenario. It puts me in a bit of a jam and I'm not sure how to resolve it yet without a huge amount of development dollars.
***Note - I sell / build websites / Web o/s / Cms systems.***
My comment may be biased...or not...who knows.
See if the cms system can generate a series of web pages that change all links to user friendly links, and includes the metadata / keywords per story, which will then redirect without google think it is a spoofing attempt. Better yet, send a formatted / constantly updated xml feed of your content and links directly to google on a constant basis with google site maps. lol, wrong cms.
I don't know if it will be 100%, or how it will affect the site as a whole, but overall it was a product that we were 'almost' able to use for .asp, but no longer need with the advent of our systems .net release.
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