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My company, Bond Art + Science, recently completed this "State of the Art" report that I thought might be of interest to this group.

We've worked with a number of clients to help them find ways to create a dialogue with their users online. One of the issues we see many companies facing is how to invite and manage user comments, so we decided to take a closer look at this topic.

Check out the report, and we'd love to hear your comments:
Content + Commentary: How Media Brands Invite, Manage, and Benefit ...

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This is an excellent report. Well done and highly relevant. Things I liked the most:

* Allow anonymous comments. (However, while the research indicates why this is good from a quality standpoint, it's a lot more moderation work.)
* Moderation guidelines. Nothing breath-taking, but useful.
* Social liability. Great concept.
* Highlight the best comments.

Thanks for sharing!

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