Sign In and Introduce Yourself eMedia Vets

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Permalink Reply by John Suhler on June 11, 2008 at 6:33am

Dave.

I am hardly a vet, but, I am trying to learn more every day about emedia and online business opportunities for VSS and particularly BtoB and Consumer vertical search portals. We are intrigued with the dual revenue stream potential, targeted advertising and user subscription fees for higher level membership and ecommerce revenues.

Every portfolio company in which we are invested is actively developing its online opportunities.

I look forward, Dave, to my continuing education in the emedia space that I hope to gain by participation in this special user group of the Folio MediaPro community. Best. John

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Permalink Reply by Hillary Meister on June 11, 2008 at 12:29pm

Hi there. I'm happy to have found this and hope to learn much from folks in this group. Isn't NING cool?!

I've been involved with emedia for a good 1/3rd of my life beginning with running my own BBS in the '80s. I love social media and knew it would have its day in the sun years ago.

Cheers, all!

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Permalink Reply by Brandie Sigler on June 11, 2008 at 4:12pm

Hello. I am relatively new to the magazine world but have been in the electronic media business for a few years now.

We recently created two portal websites, each incorporating at least 4 magazines. I would be interested to discuss the pros and cons of portalized sites.

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Permalink Reply by Tim Dees on June 30, 2008 at 3:30am

I'm not sure how much time it takes to qualify as a veteran, but on August 1 it will be three years for me as my primary gig. Dave Iannone, that handsome fellow you see at the top of this page, hired me to be the first editor-in-chief of Officer.com when he was its publisher and the VP of interactive whatevers at Cygnus Business Media. I stayed at Cygnus until the end of 2007, when I was lured away by Jeff Berend and Elsevier to stand up LawOfficer.com, the online component of their Law Officer magazine. Prior to this, I was the technology editor (a glorified freelancer) for Law and Order magazine for eight years, where I got to know several of the people that are now core personnel at Law Officer.

I was a cop in and around Reno, Nevada for 15 years, and then taught criminal justice at various colleges around the country for eight years. I work from my home in SE Washington state, which is nothing remotely like Seattle and those other wet, expensive, trendy places west of the Cascades.

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Permalink Reply by Bonnie Bucqueroux on July 11, 2008 at 1:23pm

I retired from my job teaching digital journalism at Michigan State last week to devote myself fulltime to Sustainable Farmer - http://www.sustainablefarmer.com This is a new multimedia online only publication dedicated to people growing food and fiber with respect for all living things. Our audience ranges from backyard gardeners to farmers exploring ways to provide fresh local food using practices that respect the environment long term.

An important part of what makes the publication unique is our heavy reliance on digital video.

Leaving academe and entering the real world will do doubt be a jolt. One model for monetizing the project looks at targeted advertising. I may consider the new Amazon video ad partnership (or the one with Goo/YouTube), or I may wait and just pitch inserting my own ads (and thereby removing the current videos from YouTube and serving them as flv files myself).

Another possibility is to turn the publication into a 501(c)3. The non-profit news model has merit, and I could still sell ads for long-term viability.

So I am eager to share info with everyone involved in eMedia, especially those who are seeking to brand a niche publication that has never had a print version.

About being a vet, I built my first Web site in 1996 and was a presenter in 2000 and 2001 for the old WEBCities series nationwide. As a shoutout to Tim Dees below, I still do some police consulting through my site Policing.com - http://www.policing.com

I have been looking for a place where people struggling with all these issues can confer. I am concerned about finding people who can shoot Web video to do stories for me nationwide. I am concerned about getting a bigger pipe into rural areas so my logical readers can access video easily. I am trying to figure out ways to promote the new magazine online.

Any and all advice greatly appreciated.

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Permalink Reply by Jonathan Morgan on July 12, 2008 at 5:24pm

I am an online editor, blogger and part-time journalism educator who also has a degree and 6 years of experience in computer science.

My main interest in computers and journalism lies in creating software to facilitate new ways of reporting and telling stories. The internet is a good place to publish content, but if you create your site right, it can also help you and your readers, both online and not, work together to gather and organize the raw information that is distilled into stories, and then publish both story and reporting once the story is ready to go. This kind of site can also then be used to populate print products that publish the best of this broad set of content that staff and readers create together online.

My friend Bonnie Bucqueroux suggested that I join this group, and I am looking forward to checking out more of the discussions and seeing what it's all about.

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Permalink Reply by David Eastbrook on July 15, 2008 at 1:58pm

I've been in the internet industry for more than 15 years. I first started selling online advertising in January 1996. I've worked as both a consultant (advertising business development, audience development, online media strategy, start-up business strategy) and in management (usually as VP - Business Development) for a wide variety of web publishers. In January of this year I joined Cygnus Business Media, marking my first exposure to B2B print publishing and their interactive expansion. Frankly, what I've learned here about B2B print brands and their audience engagement, particularly as it manifests in the online elements , is a huge revelation. I'm hopefull that members will add to my growing knowledge of the space.

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Permalink Reply by Elizabeth Shugg on July 16, 2008 at 12:45pm

Hi there. I'm a former lifestyle magazine editor in the Raleigh/Durham region of NC and returned to freelance writing last fall to pursue an e-media idea: Triangle TRACKS at www.triangletracks.com. TRACKS is an acronym for "Tools, Resources and Activities for Carolina Kids." The site is growing daily and many local parents are finding it very useful. My plan is to expand the site to other Carolina cities like Charlotte, Asheville, Columbia and Charleston.

I also freelance write and edit and you can learn more about my experience at www.elizabethshugg.com. I look forward to expanding my knowledge of e-media here. All tips and suggestions welcome!

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Permalink Reply by Jane on July 16, 2008 at 2:16pm

I am very happy about your forum, I am a marketing director for ibuysss.com magazine premiere issue on newsstands August 28th a niche publication with a focus on the Zillion Dollar Internet. I tried to up load a photo of the cover but it did not show, I am looking for an Ad agency to sell some of our pages. Here is a link to the site http://ibuysss.com and a link to our blog http://ibuysss.typepad.com/ibuyssscom_magazine/ I am looking to make friends here as well thanks so much Jane

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Permalink Reply by John W. Rockwell on July 31, 2008 at 7:17am

Not sure I'm a vet either, but I do remember when I was back at Miller Freeman in the 1990's that it was Kevin Lipski, who worked with Jerry Okabe and I (all of us from circulation of all places) that created MF's first "magazine" website for UNIX REVIEW.

And, all these years later I still remember what I thought at the time ... that "the internet" was the most obvious extension of what we had been doing all those years in "trade magazines". And that once we all got past "fretting" about how it "changed everything" we'd see an exciting expansion of our businesses.

Ok, so maybe print ad pages haven't always followed this "logic", but I think many of my colleagues here would agree there are some interesting technologies and "knowledge-bases" out there to be exploited.

My problem now is following every new idea and always seeing where the "next $500K is coming from"... and, can anyone explain "Twitter" to me?

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Permalink Reply by Bob Andelman on September 9, 2008 at 10:18pm

Hi,
I host and produce the "Mr. Media Interviews" blog and podcast. I did my first web site back in 1994 with Mr. Media, when it was a weekly syndicated newspaper column (later distributed by Universal Press Syndicate). The column and web site went dark for a decade in 1998 before I brought it back in February 2007. Since then, I've done dozens of celebrity and media newsmaker interviews and, as I write this, just recorded my 50,000th audio download of the show on BlogTalkRadio.com
That said, this isn't a living. I earn my daily bread as a freelance magazine writer and author of nine published books.
Glad to make your acquaintance!
Bob Andelman
http://www.andelman.com
http://www.mrmedia.com
http://www.political-bullshit.com

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Permalink Reply by David Willson on September 12, 2008 at 12:49pm

I'm a print designer/editor as well as an illustrator, writer and editorial cartoonist .... currently unaffiliated. For the last dozen years or so, I've primarily been involved with new publication launches and redesigns. One aspect of getting involved with publications at that level is that I am constantly, and increasingly being thrown into the e-media shark pool with obvious incentives to learn how to swim.

It's impossible to launch or reconsider the design of a new publication today without a strong Web (and increasingly mobile) component.

Aside from the fear and trepidation this causes, I actually find the confusing, topsy turvy, game changing interrelationships between old media and new media exhilarating. Hopefully, the rest of you will somehow help me keep my head above water.

Anyone have any shark repellent?

Links:
My online portfolio
My blog

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