E-Editions

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Permalink Reply by Chris Riggs on March 25, 2009 at 9:22pm

We have several clients that are generating ad-supported revenue through many different ad programs. The two most successful are: our brokered ad program, title sponsorship program, and selling digital ad inserts. With the title sponsorship program, the title ad sponsor has their advertisement in the e-mail delivery notification that goes out to all of the subscribers, they get a full-page ad left of the cover, and we extend the number of pages in the digital edition, so the advertiser gets additional full-page ads every 15 to 20 pages. The brokered ad program provides for dynamic ads to run on top of the digital edition or can be served directly into the pages (full-page or traditional IAB standard ads.) We have relationships with the top ad brokers such as Google, Burst Media, Rubicon Project, etc. so we can generate revenue for you (in effect - we have already sold extra ads for you.)

Here is an example digital edition with lot's of rich-multi media -
http://espn.imirus.com/Mpowered/imirusApp.jsp?volume=espn&issue...

Here is a link to another one of our B2B clients that went out and sold three title sponsorships before they launched their first issue. These three sponsorships will pay for all of their digital services for the 1st year. Click here to see their success story: http://mediapro.foliomag.com/profiles/blogs/site-selection-magazine

For more info, contact us - www.imirus.com - Jeremy Miller - SVP of Sales - (732) 906-5438

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Permalink Reply by distinctivestyle on May 15, 2009 at 9:40am

I have a digital publication and would be interested in hearing more about your "person of interest." You can see the latest issue online at: http://adistinctivestyle.com

Thanks!

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Permalink Reply by Prescott Shibles on May 16, 2009 at 10:56am

I think most of the smart vendors out there would say that digital/electronic editions are not a substitute for a Web site. There is an expectation out there of a brand's Web presence. I think you'd damage your brand by failing to offer a robust Web site and instead using an e-edition.

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Permalink Reply by John B. Byrne on June 1, 2009 at 9:47am

So true. I have several digital editions and a company website that is down right now for revamping. I can tell you I wish it wasn't!

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Permalink Reply by Pierre Bisaillon on June 1, 2009 at 10:07am

Here's what I don't understand John. People paint digital editions with a blanket brush in terms of judging their success or not. I just looked at your digital edition and there appears to be no ability to email the pub or bookmark it to sites such as Facebook.
I agree with Prescott in that digital editions are not a substitute for Web sites. They're completely different animals that both need promotion and marketing effort to take advantage of what the Web makes possible. Like most everything else, DE are not a "build it and they will come" product.

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Permalink Reply by John B. Byrne on June 1, 2009 at 8:34pm

They aren't really full-fledged digital editions--just there to cut fulfillment costs for clients right now. These DEs are there to cut fulfillment costs, not for any kind of interactivity--yet. Our clients just want a link to their respective books for now, and do not expect anything more from these first-stage products. I am working on a product development strategy for this which will make them way more web-centric in nature, similar to some of the work I am seeing here.

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Permalink Reply by ebingen on June 1, 2009 at 10:49am

Long story short, e-editions only are financially viable for most publishers only if they have an existing print magazine and they re-use their print design files as input into the e-edition software.

In any case, I have major concerns about the use of e-magazine "page-turning" software. Typically, it is to the publisher's benefit to optimize look/feel to maximize the specific advantages of a distribution medium. Replicating a print magazine online is far from an optimal implementation for the Web medium. Yes, it is familiar to print readers, but despite impressive advances in page-turning software and the advent of the Kindle as an analog for printed books, a Web site optimized and designed around the content is ultimately more user-friendly, flexible, and powerful than presenting content in a print format online. Just my two-cents' worth.

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Permalink Reply by John B. Byrne on June 1, 2009 at 8:42pm

I think Moto's product has some cool features, Ebingen, but agree that content re-purposed for the web via a site made for that purpose is a better way to leverage the web, not expecting the web to conform to the old ways of print media, or its interpretation of a reality that suits them (us). Page-flipping seems like a gimmick to me, but I have used it, and having it available as an alternative link, e.g., 'click here to see the actual magazine page' might be an inexpensive and additional means of keeping visitors involved in the site proper, as well as showcasing what the print product looks like (for those who have never seen it). Just my 2 cents.

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Permalink Reply by Maverick G. Greissing on July 3, 2009 at 6:42am

Justin,
I do a digital magazines, and we do sell ads in it. Infact we offer the added value premium of RICH MEDIA ads
Actually we sellads on a rate card basis and NOT impressions or CTR's
This is our digital motorcycle magazine (it's in Italian but take a look if you are interested in seeing how the digital magazine media format has developed in Europe as a legitimate magazine (and not web site).
http://cde.cerosmedia.com/rivista-eMOTOmagazine/1K499d254918f17543.cde

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