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SALES INCREASED?
Has anyone notice that when they switch to environmentally responsible printing and using recycled paper. Have your sales increase, or decreased? Some recycled papers, you can tell are just not the same high quality as the original, finish.
Replies to This Discussion
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Permalink Reply by Frank Locantore on -
That's a good question. I think Brian Schwarze of Reader's Digest Association - publisher of Everyday with Rachel Ray - should weigh in on this. They just switched to 85% recycled content in their paper (is there a visible difference? I don't think so in this case).
I know that Shape magazine's circ has not decreased, and I think it has increased. (Using 30% recycled)
Fast Company, Inc., Nickelodeon, Mother Earth News are on 100% recycled and appear to be as strong if not stronger than ever.
Anyone want to weigh in?
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