Growth Strategies

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3 Comments

Comment by Linda Flannery on January 29, 2009 at 2:29pm

Any suggestions on a telemarketing firm who will so a test for us.
Linda

Comment by Reginald Jordan on December 15, 2008 at 12:02pm

Good morning, and I hope this holiday season finds all of you well ...

I am a seasoned audience development professional and former BPA auditor with 10+ years of media/publishing industry experience (with 5 years in B2B specifically), from start-ups to established publications. I possess extensive knowledge of BPA/ABC and postal requirements and circulation fulfillment systems, and have managed critical business operations – including budgeting, enhancing revenue and cutting costs, marketing, circulation statement and audit preparations, vendor relationships and negotiations, partnership building, list acquisition, and staff training.

Presently, I am Audience Development & Advertising Manager for Hospital Pharmacy journal, a widely-respected B2B controlled circ pub with a BPA-audited subscriber base of about 34,000 domestic USA. I am making a strong push for the journal to go digital, at least partially, as well as to establish a presence in Canada in order to exploit new advertising opportunities there.

Comment by Richard Michem on October 23, 2008 at 2:00pm

How well does brand's advertising work, selling such devises such as T-Shirts,auto stickers, magnets, etc? Or do you feel that it cheapest the mag's brand?