Outside Of The Box On The Web?

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Permalink Reply by Kerry Smith on November 27, 2008 at 8:18am

We're in the BtoB arena so what's working for us are webinars (custom for an advertiser; and editorial-based which are sponsorable) -- very profitable. Sponsor gets logo, mention, inclusion in all audience promotion activities, and the registration list. It's a great value for them; online directories -- products and services, with paid listing upgrades. Buyers can purchase bite-sized upgrades to increase their visibility or depth of information; online "channels" (think cable TV-type channels -- fishing, sports, news, history -- applied to your market). Advertisers sponsor a content or subject "channel" where the magazine places related content, and the advertiser can post white papers, collateral materials, etc. -- they pay an annual fee and it is category exclusive. The key, of course, is ensuring that you're driving traffic and audience. Advertisers are becoming more sophisticated and demanding about metrics, so often traffic alone isn't good enough -- they want click thrus, uniques, # of page views, etc.

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Permalink Reply by John Lynch on September 16, 2009 at 12:15pm

Great strategy and yours is the model I describe for my prospects as a great way to drive revenue. The weak link in this model is often the registration process and management of that process. I provide an automated service that provides this function with lead classification, lead delivery, multi layered reporting, automated report delivery and much more. We have many publishers and media companies using our service to provide high value, detailed data to their advertisers. As stated in Kerry's post. Very profitable. Would welcome the opportunity to discuss in deatil with anyone who may be interested.

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