Starting An Online Magazine - Publicising

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Permalink Reply by Angela Mackintosh on October 25, 2009 at 1:33pm

Hi, Mohammed,

Great mag. :) I don't think the problem is that your magazine is, as you put it, "boring." You have a niche audience and should be able to attract readers.

One thing I would definitely recommend is updating your website. It's gorgeous, but it isn't sticky. When a reader goes to your site, there's nothing for them to really do or read on the page. They have a choice of downloading the latest digital issue or clicking one of the social media buttons at the bottom. So you're basically taking readers off your site.

It's great that you have a blog, but I notice you're mostly posting links to other sites and not writing content. Blogs should provide some sort of call to action or be thought-provoking to inspire discussion. That's the great thing about the comments feature. Also, by crafting interesting posts/headlines on your blog, you're allowing potential readers/subscribers to find you from search engines.

Social media is a great way to get people interested, but it also means that you're putting the majority of your efforts into another site, not your own. I think if you focus on your website by creating a home page with content on it, providing a way for readers to become more involved and stay on your site, you'll end up creating a natural buzz and also raise your traffic rank. Once your traffic goes up and word of mouth spreads, you'll be able to spend less time and money on other things, such as advertising.

And, it does take time! But, believe it or not, it won't take too long. In our first year, WOW! went from having an Alexa rank in the millions down to 100k (the lower, the better).

Don't get discouraged. You have a great product. :) With a little extra effort, you'll be able to attract more loyal readers.

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