International business in tougher economic times

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Permalink Reply by Hugo E. Martin on June 25, 2008 at 1:37pm

I don’t think you should, can stop and go in becoming a successful international company, dependent on whether there are 'good times' (winds) or not so good times. Either it is one (important) way you choose for your publishing house to grow profitable. If you do international licensing and cross-border publishing, because you have no better plans maybe you should go golfing or sailing until you have. Whether internationalization is good for you depends on the value of your products and services for your potential clients, your staff, your cultural and people skills and your commitment …

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Permalink Reply by Paul Woodward on June 25, 2008 at 9:41pm

Good points, Hugo. If you feel that companies with the right products should be continuing their international push, which markets do you think are going to be top priorities?

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Permalink Reply by Maverick G. Greissing on December 21, 2008 at 8:04am

certainly not English speaking countries. Much better other countires where the language barrier creates opportunity.

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