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Website: http://www.foliomag.com/sales-and-marketing
Members: 130
Latest Activity: Nov 27
Discussion Forum
International subscriptions 1 Reply
Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of the content internationally. Any thoughts on offering a digit...
Tagged: subscriptions, International
Started by Sam Missingham. Last reply by Kerry Smith Nov 27.
What is the marketing advantage of using recycled paper?
Hi folks of the Marketing Group, On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing" Webinar with Every Day with Rachel Ray's Associate Publishe...
Started by Frank Locantore Oct 20.
Recycled paer and sales 1 Reply
Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to enviro...
Started by Richard Michem. Last reply by Frank Locantore Oct 20.
What comes first, product or marketing? 2 Replies
Do all marketers agree that marketing comes first? If so, is it usual for the marketer to be in the launch team? What have you launched?
Started by Peter Hobday. Last reply by Peter Hobday Sep 9.
FOLIO: Marketing News
A New Sales Strategy for 2009
Publishers are scrambling to offer the fully “integrated package” including print, online, events, lead generation and data to name just a few. But how to effectively position those offerings in a way and at a time that makes sense for the customer?Consumer Reports Takes Out Ad Warning Consumers of Credit Card Debt
Consumer Reports—a magazine that prides itself on not accepting advertising—is running an ad in Monday’s USA Today, warning consumers about the pitfalls of credit card debt.Make Extends Brand to TV
Having successfully extended its brand for do-it-yourself geeks into a huge live event, Make magazine is set to try its hand at public television.Comment Wall (1 comment)
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1 Comment
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Comment by E. Cooper on October 15, 2008 at 12:40pm -
Thought this might be useful for the group.
Media and Marketing's Influence on Buyers of Building Products - http://tinyurl.com/48en6u
This M2 study offers powerful insight into how construction industry buyers use media to make purchase decisions. Learn which options are most valued by builders, architects, remodelers and distributors at each stage of the purchase process.
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