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Aveda Environmental Award Application Announcement
WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. WHO is eligible? Any consumer or B-to-B magazine tha...
Started by Frank Locantore Oct 1.
MediaFreak: Why are the smallest magazines the ones using the best recycled paper?
September 11, 2009 - MediaFreak Once again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-...
Started by Frank Locantore Sep 17.
Content Repurposing Service offered
Looking for transcription & content repurposing assignments. Pls do have a look at my profile for complete reference & work history details. Thx!
Tagged: polymathea, repurposing, content, transcription
Started by Polymathea Sep 8.
Carbon Neutral Paper Webinar
Carbon Neutral Paper: Creative Accounting Goes Green How to accurately determine greenhouse gas emission from your magazine Climate and forest expert Jim Ford, Director of Climate for Ideas, will ...
Tagged: carbon, environment, greenhouse, climate
Started by Frank Locantore Apr 30.
Targeted Email Lists for your Email Marketing Campaigns 1 Reply
Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefo...
Tagged: acquirelists, marketing, lists, business
Started by George goss. Last reply by George goss Apr 29.
What Makes Better Paper Better?
April 2, 2009: This month's Better Paper Project Webinar builds on January's event, "Building Blocks for Wise Environmental Publishing,” with a discussion explaining the key components of the envir...
Tagged: environment, certification, recycled
Started by Frank Locantore Mar 31.
ABM's Sales Promotion Awards -- Deadline is March 24th
Just found out the ABM has just extended its deadline for the Sales Promotion Awards to March 24th. You can find info about how to enter here: http://www.americanbusinessmedia.com/images
Tagged: awards
Started by Glenn Laudenslager Mar 18.
New Whitepaper on Web 2.0 from the ABM's Media Marketing Committee
Check out our new whitepaper right here: http://www.americanbusinessmedia.com/images focuses on education for people and companies in B2B media who need to get up-to-speed on Web 2.0 and social me...
Tagged: marketing, media, social, 2.0, Web
Started by Glenn Laudenslager Mar 3.
Newsstand Webinar on State of the Industry, Challenges and Opportunities 2/26 2 PM EST
The Green America Better Paper Project hosts a Webinar to help magazine publishers understand the impact of latest developments in the newsstand distribution channel, during the State of the Indust...
Started by Frank Locantore Feb 23.
Building Blocks for Wise Environmental Publishing 2 pm EST Thurs 1/29/09
Jan 29, 2009 Webinar sponsored by the non-profit, Better Paper Project (www.BetterPaper.org) Question: Is recycled paper the most important element of environmental publishing? Answer: Yes, but th...
Started by Frank Locantore Jan 23.
What comes first, product or marketing? 4 Replies
Do all marketers agree that marketing comes first? If so, is it usual for the marketer to be in the launch team? What have you launched?
Started by Peter Hobday. Last reply by Kerry Smith Dec. 13, 2008.
International subscriptions 1 Reply
Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of the content internationally. Any thoughts on offering a digit...
Tagged: subscriptions, International
Started by Sam Missingham. Last reply by Kerry Smith Nov. 27, 2008.
What is the marketing advantage of using recycled paper?
Hi folks of the Marketing Group, On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing" Webinar with Every Day with Rachel Ray's Associate Publishe...
Started by Frank Locantore Oct. 20, 2008.
Recycled paer and sales 1 Reply
Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to enviro...
Started by Richard Michem. Last reply by Frank Locantore Oct. 20, 2008.
FOLIO: Marketing News
From Zero to 60 With Lead Gen
Like most publishers, Reed Business Information offered little in the way of lead generation a few years ago. Today, lead gen accounts for one-third of RBI’s total online revenue and is included in up to 90 percent of the publisher’s online products.UPDATE: Playboy Passes Core Business Duties to AMI
During a recent earnings call, Playboy Enterprises CEO Scott Flanders said he was working on a joint venture to develop a new business model that would help Playboy magazine profitable again.Event Producers Take Over as Publishers at 944 Media
Looking outside the traditional realm of magazine publishing, 944 Media CEO Marc Lotenberg has hired a pair of event producers as publishers. Brent Bolthouse and Jenifer Rosero, partners at Bolthouse Productions, have been tapped to head advertising efforts at the Los Angeles edition of 944.How To Promote Online Events
Your campaigns should be reaching customers before, during and after the event.
Comment Wall
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Comment by E. Cooper on October 15, 2008 at 12:40pm -
Thought this might be useful for the group.
Media and Marketing's Influence on Buyers of Building Products - http://tinyurl.com/48en6u
This M2 study offers powerful insight into how construction industry buyers use media to make purchase decisions. Learn which options are most valued by builders, architects, remodelers and distributors at each stage of the purchase process.
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