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Carbon Neutral Paper Webinar
Carbon Neutral Paper: Creative Accounting Goes Green How to accurately determine greenhouse gas emission from your magazine Climate and forest expert Jim Ford, Director of Climate for Ideas, will ...
Tagged: carbon, environment, greenhouse, climate
Started by Frank Locantore Apr 30.
Targeted Email Lists for your Email Marketing Campaigns 1 Reply
Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefo...
Tagged: acquirelists, marketing, lists, business
Started by George goss. Last reply by George goss Apr 29.
What Makes Better Paper Better?
April 2, 2009: This month's Better Paper Project Webinar builds on January's event, "Building Blocks for Wise Environmental Publishing,” with a discussion explaining the key components of the envir...
Tagged: environment, certification, recycled
Started by Frank Locantore Mar 31.
ABM's Sales Promotion Awards -- Deadline is March 24th
Just found out the ABM has just extended its deadline for the Sales Promotion Awards to March 24th. You can find info about how to enter here: http://www.americanbusinessmedia.com/images
Tagged: awards
Started by Glenn Laudenslager Mar 18.
New Whitepaper on Web 2.0 from the ABM's Media Marketing Committee
Check out our new whitepaper right here: http://www.americanbusinessmedia.com/images focuses on education for people and companies in B2B media who need to get up-to-speed on Web 2.0 and social me...
Tagged: marketing, media, social, 2.0, Web
Started by Glenn Laudenslager Mar 3.
Newsstand Webinar on State of the Industry, Challenges and Opportunities 2/26 2 PM EST
The Green America Better Paper Project hosts a Webinar to help magazine publishers understand the impact of latest developments in the newsstand distribution channel, during the State of the Indust...
Started by Frank Locantore Feb 23.
Building Blocks for Wise Environmental Publishing 2 pm EST Thurs 1/29/09
Jan 29, 2009 Webinar sponsored by the non-profit, Better Paper Project (www.BetterPaper.org) Question: Is recycled paper the most important element of environmental publishing? Answer: Yes, but th...
Started by Frank Locantore Jan 23.
What comes first, product or marketing? 4 Replies
Do all marketers agree that marketing comes first? If so, is it usual for the marketer to be in the launch team? What have you launched?
Started by Peter Hobday. Last reply by Kerry Smith Dec. 13, 2008.
International subscriptions 1 Reply
Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of the content internationally. Any thoughts on offering a digit...
Tagged: subscriptions, International
Started by Sam Missingham. Last reply by Kerry Smith Nov. 27, 2008.
What is the marketing advantage of using recycled paper?
Hi folks of the Marketing Group, On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing" Webinar with Every Day with Rachel Ray's Associate Publishe...
Started by Frank Locantore Oct. 20, 2008.
Recycled paer and sales 1 Reply
Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to enviro...
Started by Richard Michem. Last reply by Frank Locantore Oct. 20, 2008.
FOLIO: Marketing News
Custom Publishing Case Studies
It’s been one of the strongest areas of magazine publishing and a source of growth for independent publishers looking for a new revenue stream. But even custom publishing hasn’t been immune to the downturn—spending on custom publishing fell 20 percent in 2008, according to the Custom Publishing Council.A Small Publisher Finds Success With A Custom Division
Buffalo Spree Publishing, a publisher of city and regional titles for Western New York, began its custom division seven years ago.Cleveland Clinic Looks To Augment Custom Mag with Aggressive Web Strategy
Project: Cleveland Clinic Magazine, ClevelandClinicHealth.comClient: Cleveland ClinicCustom Shop: The Magazine GroupSmartMoney Custom Offers Financial Services Clients Increased Response Rate Through Data and Personalization
Project: Charles Schwab assets, 401(k) enrollment kits, on-boarding packagesClient: Charles Schwab, various financial institutionsCustom Shop: Custom Solutions from SmartMoneyA Custom Magazine That’s Built For Profit, Not Just Marketing
Project: Health Matters MagazineClient: Liberty Medical SupplyCustom Shop: EPS CommunicationsComment Wall (1 comment)
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Comment by E. Cooper on October 15, 2008 at 12:40pm -
Thought this might be useful for the group.
Media and Marketing's Influence on Buyers of Building Products - http://tinyurl.com/48en6u
This M2 study offers powerful insight into how construction industry buyers use media to make purchase decisions. Learn which options are most valued by builders, architects, remodelers and distributors at each stage of the purchase process.
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