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Aveda Environmental Award Application For Magazine Leaders

Started by Frank Locantore Aug 26, 2010. 0 Replies

The Aveda Environmental Awards recognizes magazine titles and publishers who have made significant contributions to protecting the environment, climate, and communities through the paper, production,…Continue

Tags: environment, awards, aveda

Performance Based Marketing

Started by Anand Krushnan Aug 6, 2010. 0 Replies

Have you guys heard of Performance based marketing - Wherein you pay only for results and nothing else...like you would pay only for Opt-in Leads or you would pay only for Ranked Keywords on Google…Continue

Aveda Environmental Award Application Announcement

Started by Frank Locantore Oct 1, 2009. 0 Replies

WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry.WHO is eligible? Any consumer or B-to-B magazine that…Continue

MediaFreak: Why are the smallest magazines the ones using the best recycled paper?

Started by Frank Locantore Sep 16, 2009. 0 Replies

September 11, 2009 - MediaFreakOnce again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-out…Continue

Content Repurposing Service offered

Started by Polymathea Sep 7, 2009. 0 Replies

Looking for transcription & content repurposing assignments.Pls do have a look at my profile for complete reference & work history details.Thx!Continue

Tags: polymathea, repurposing, content, transcription

Carbon Neutral Paper Webinar

Started by Frank Locantore Apr 30, 2009. 0 Replies

Carbon Neutral Paper: Creative Accounting Goes GreenHow to accurately determine greenhouse gas emission from your magazineClimate and forest expert Jim Ford, Director of Climate for Ideas, will help…Continue

Tags: carbon, environment, greenhouse, climate

Targeted Email Lists for your Email Marketing Campaigns

Started by George goss. Last reply by George goss Apr 29, 2009. 1 Reply

Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefore…Continue

Tags: acquirelists, marketing, lists, business

What Makes Better Paper Better?

Started by Frank Locantore Mar 30, 2009. 0 Replies

April 2, 2009: This month's Better Paper Project Webinar builds on January's event, "Building Blocks for Wise Environmental Publishing,” with a discussion explaining the key components of the…Continue

Tags: environment, certification, recycled

ABM's Sales Promotion Awards -- Deadline is March 24th

Started by Glenn Laudenslager Mar 17, 2009. 0 Replies

Just found out the ABM has just extended its deadline for the Sales Promotion Awards to March 24th. You can find info about how to enter here:…Continue

Tags: awards

New Whitepaper on Web 2.0 from the ABM's Media Marketing Committee

Started by Glenn Laudenslager Mar 3, 2009. 0 Replies

Check out our new whitepaper right here:…Continue

Tags: marketing, media, social, 2.0, Web

Newsstand Webinar on State of the Industry, Challenges and Opportunities 2/26 2 PM EST

Started by Frank Locantore Feb 23, 2009. 0 Replies

The Green America Better Paper Project hosts a Webinar to help magazine publishers understand the impact of latest developments in the newsstand distribution channel, during the State of the…Continue

Building Blocks for Wise Environmental Publishing 2 pm EST Thurs 1/29/09

Started by Frank Locantore Jan 23, 2009. 0 Replies

Jan 29, 2009 Webinar sponsored by the non-profit, Better Paper Project (www.BetterPaper.org)Question: Is recycled paper the most important element of…Continue

What comes first, product or marketing?

Started by Peter Hobday. Last reply by Kerry Smith Dec 13, 2008. 4 Replies

Do all marketers agree that marketing comes first?If so, is it usual for the marketer to be in the launch team?What have you launched?Continue

International subscriptions

Started by Sam Missingham. Last reply by Kerry Smith Nov 27, 2008. 1 Reply

Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of the content internationally.Any thoughts on offering a digital…Continue

Tags: subscriptions, International

What is the marketing advantage of using recycled paper?

Started by Frank Locantore Oct 20, 2008. 0 Replies

Hi folks of the Marketing Group,On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing" Webinar with Every Day with Rachel Ray's Associate Publisher…Continue

Recycled paer and sales

Started by Richard Michem. Last reply by Frank Locantore Oct 20, 2008. 1 Reply

Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to…Continue

FOLIO: Marketing News

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Comment by E. Cooper on October 15, 2008 at 12:40pm
Thought this might be useful for the group.
Media and Marketing's Influence on Buyers of Building Products - http://tinyurl.com/48en6u

This M2 study offers powerful insight into how construction industry buyers use media to make purchase decisions. Learn which options are most valued by builders, architects, remodelers and distributors at each stage of the purchase process.

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