Marketing

Aveda Environmental Award Application Announcement

WHAT is the award? Created in 2004, the Aveda Environmental Award celebrates environmental leadership and achievement in the magazine industry. WHO is eligible? Any consumer or B-to-B magazine that…

Started by Frank Locantore Oct. 1, 2009.

MediaFreak: Why are the smallest magazines the ones using the best recycled paper?

September 11, 2009 - MediaFreak Once again, Barnes & Noble is giving special promotional space to magazines that use recycled paper. And once again, the month-long promotion is as much a shout-ou…

Started by Frank Locantore Sep. 17, 2009.

Content Repurposing Service offered

Looking for transcription & content repurposing assignments. Pls do have a look at my profile for complete reference & work history details. Thx!

Tagged: polymathea, repurposing, content, transcription

Started by Polymathea Sep. 8, 2009.

Carbon Neutral Paper Webinar

Carbon Neutral Paper: Creative Accounting Goes Green How to accurately determine greenhouse gas emission from your magazine Climate and forest expert Jim Ford, Director of Climate for Ideas, will he…

Tagged: carbon, environment, greenhouse, climate

Started by Frank Locantore Apr. 30, 2009.

Targeted Email Lists for your Email Marketing Campaigns 1 Reply

Acquirelists business mailing lists provide businesses with accurate and affordable leads that are continually updated. Our targeted business lists will help you increase your customer base therefore…

Tagged: acquirelists, marketing, lists, business

Started by George goss. Last reply by George goss Apr. 29, 2009.

What Makes Better Paper Better?

April 2, 2009: This month's Better Paper Project Webinar builds on January's event, "Building Blocks for Wise Environmental Publishing,” with a discussion explaining the key components of the environ…

Tagged: environment, certification, recycled

Started by Frank Locantore Mar. 31, 2009.

ABM's Sales Promotion Awards -- Deadline is March 24th

Just found out the ABM has just extended its deadline for the Sales Promotion Awards to March 24th. You can find info about how to enter here: http://www.americanbusinessmedia.com/images

Tagged: awards

Started by Glenn Laudenslager Mar. 18, 2009.

New Whitepaper on Web 2.0 from the ABM's Media Marketing Committee

Check out our new whitepaper right here: http://www.americanbusinessmedia.com/images focuses on education for people and companies in B2B media who need to get up-to-speed on Web 2.0 and social medi…

Tagged: marketing, media, social, 2.0, Web

Started by Glenn Laudenslager Mar. 3, 2009.

Newsstand Webinar on State of the Industry, Challenges and Opportunities 2/26 2 PM EST

The Green America Better Paper Project hosts a Webinar to help magazine publishers understand the impact of latest developments in the newsstand distribution channel, during the State of the Industry…

Started by Frank Locantore Feb. 23, 2009.

Building Blocks for Wise Environmental Publishing 2 pm EST Thurs 1/29/09

Jan 29, 2009 Webinar sponsored by the non-profit, Better Paper Project (www.BetterPaper.org) Question: Is recycled paper the most important element of environmental publishing? Answer: Yes, but ther…

Started by Frank Locantore Jan. 23, 2009.

What comes first, product or marketing? 4 Replies

Do all marketers agree that marketing comes first? If so, is it usual for the marketer to be in the launch team? What have you launched?

Started by Peter Hobday. Last reply by Kerry Smith Dec. 13, 2008.

International subscriptions 1 Reply

Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of the content internationally. Any thoughts on offering a digital…

Tagged: subscriptions, International

Started by Sam Missingham. Last reply by Kerry Smith Nov. 27, 2008.

What is the marketing advantage of using recycled paper?

Hi folks of the Marketing Group, On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing" Webinar with Every Day with Rachel Ray's Associate Publisher…

Started by Frank Locantore Oct. 20, 2008.

Recycled paer and sales 1 Reply

Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing and sales. Has anyone notice that when they switch to environm…

Started by Richard Michem. Last reply by Frank Locantore Oct. 20, 2008.