Newsstand Webinar on State of the Industry, Challenges and Opportunities 2/26 2 PM EST

The Green America Better Paper Project hosts a Webinar to help magazine publishers understand the impact of latest developments in the newsstand distribution channel, during the State of the Industry, Challenges and Opportunities webinar, this Thursday February 26, 2009 at 2:00 PM Eastern Time.

Register for the Webinar at: https://cc.readytalk.com/r/1dn6t6la2kqzo

The one-hour Webinar will feature four industry experts as they discuss newsstand market developments, challenges and opportunities. Panelists include—
• Lisa Scott, Executive Director, PBAA.
• Máire Walsh, Director, Client Services, Next Steps Marketing
• Heather Harmon, Circulation Director, O’Reilly Media

The panel will be moderated by Thea Selby, Principle, Next Steps Marketing.

This Webinar will address:
• What does further integration in the channel mean to publishers? In particular small and medium sized publications?
• How can publishers limit their exposure while the current uncertainties in the newsstand channel remain?
• What does the current economic environment hold for retail magazine sales?
• What opportunities exist for publishers?
• What steps can publishers take to reduce costs on the newsstand? How can smaller magazines with limited budgets thrive?

Webinar is on Thursday February 26, 2009 at 2:00 PM EST / 11:00 AM PST.
Register at: https://cc.readytalk.com/r/1dn6t6la2kqzo

Green America Better Paper Project
For More Information: Frank Locantore
Frank@GreenAmericaToday.org
202.872.5308

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www.BetterPaper.org
The Green America Better Paper Project provides free assistance to magazines looking to do better by the environment. The Better Paper Project has helped over 100 magazines and organizes promotions at national bookstore chains like Barnes and Noble to support magazines using recycled paper.