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Marketing Discussions (14)

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Peter Hobday

What comes first, product or marketing?

Do all marketers agree that marketing comes first? If so, is it usual for the marketer to be in the launch team? What have you launched?

Started by Peter Hobday

4 Dec. 13, 2008
Reply by Kerry Smith
Sam Missingham

International subscriptions

Anyone in the B2B sector had any major successes with subscriptions overseas? It always seems difficult regardless of the relevance of th...

Started by Sam Missingham

1 Nov. 27, 2008
Reply by Kerry Smith
Frank Locantore

What is the marketing advantage of using recycled paper?

Hi folks of the Marketing Group, On Wed Oct 29 at 2 PM Eastern and 11 AM Pacific Time, Folio will be hosting "Going Green in Publishing"...

Started by Frank Locantore

0 Oct. 20, 2008
Richard Michem

Recycled paer and sales

Since some of you do not belong to the Green group. I am going to ask the same question here considering the fact it deal with marketing ...

Started by Richard Michem

1 Oct. 20, 2008
Reply by Frank Locantore

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