Creativity - Today's Business Driver

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Permalink Reply by Douglas Shore on August 12, 2009 at 6:47pm

What are you doing to inspire creativity throughout your organization? We created incentive programs (and guidance) that inspired several of our editors, publishers and salespeople to create and manage new profit centers within our company. We generated a substantial portion of our growth from these new products (including magazines, trade shows, conferences, and online businesses). You get more creativity and business development when your organization is structured to create many entrepreneurs within the organization.

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Permalink Reply by Brett Bonnville on September 5, 2009 at 6:57am

Douglas,

A change in consumer behavior [at least in our world of shelter content], reduced client budgets, and competition for media dollars is the reality that inspires, or more aptly, moves us to be creative. Again, in our world, we feel the game has changed. Simply having standard ad packages, programs, or engagement opportunities is no longer enough to get additional consideration. Our opinion is that clients will find the time and money if you show them a concept that is fresh and innovative. This is what keeps us working and inspires our creative efforts.

I think people realize [at least in our world], that they need to take additional actions [ie. think like an entrupreneur] in order to get and keep projects on their desks.

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