Mobile

Comment by Colin Crawford on June 13, 2008 at 9:45pm

A good read for those interested in advertising on mobile devices Mobile Advertising: Supercharge Your Brand in the Exploding Wireles...

Comment by John Matyskiel on June 19, 2008 at 4:36pm

Here are some good ones, sorry these aren't actual URLs ... some are not North American, as lots of developments are happening elsewhere

MobHappy, Mobile Future, media post Mobile Insider, mobile marketing watch, SMS text news

Comment by Jonathan Howell on July 29, 2008 at 10:55am

Hi-looking for your help and input
My name is Jon Howell and I am the Sales manager for an event in the UK called Publishing Expo. It is in it's fourth year and the 2009 Expo looks like being the biggest yet with 120 exhibitors and 3,500 publishing executives attending the two days.

The reason I am a member of this group is to ask fellow members for your help and input for suggestions for our seminar programme for 2009
We are in the planning process for 2009 and whilst I have a large UK base to target for ideas and suggestions I am a big fan of looking outside our pond especially the US as you tend to be early adopters of new technologies/strategies and the UK normally follows.

So if any of you guys have the time and would like to put forward suggestions for topics covering any area of Mobile publishing you have implemented already or are thinking of doing it would be great to hear from you. I would really appreciate and value your input
All seminars/workshops are FREE to attend.

Full details on the focus format of the event can be found at www.publishingexpo.co.uk The site for 2009 will be launched shortly but the 2008 site will give you an idea on the focus, format, flavor of the 2 days on the types of seminars we run.

Whilst the event is UK based and 90% of exhibitors and visitors are from the UK as the show has grown it has attracted interest from European, Middle and Far East and US/Canadian visitors and suppliers to exhibit. The 2009 show will run from February 11-12th at Olympia 2 Hammersmith West London so if any of you guys happen to be in the UK for any reason (not the weather that's for sure :) ) during this time why not pop along-it's completely free to enter and view all the seminars and walk around the exhibition.

Thanks for your time guys and I hope I havent infringed any rules- guidlines of the group-apologies if I have!
I look forward to hearing from you at your earliest convenience
Kind reagrds

Jon
Publsihing Expo 2009
0044 (0) 207 924 6563

Comment by David Willson on August 7, 2008 at 6:32pm

Hi, I think in some arenas Mobile subscriber content and applications will be huge very quickly. Business and investment publishing for instance. I am joining with the hopes of learning more about it.

Comment by Vincent Hunt on August 26, 2008 at 11:11am

"I can remember when my 14 year old told me... Daddy... Email is for old people..." My life changed that day... LOL!! I am looking forward to networking within this group.

Comment by Colin Crawford on August 30, 2008 at 1:19am

Mobile as 7th of the Mass Media

Tomi Ahonen's book "Mobile as 7th of the Mass Media" crisply describes how mobile devices will change the media landscape and presents new thinking about how brands and advertisers will communicate with consumers in the future.
The book will be available from Amazon UK in September and Amazon US in Oct.

Comment by Rob Gallagher on April 16, 2009 at 2:26pm

Zinio app coming soon! Stay tuned, it will rock!

Comment by John L on August 21, 2009 at 3:51pm

It is certainly interesting to see the "me-too" impact of App Stores and you will begin to see some open source App Stores emerge in the not too distant future. What is overlooked now, is the number of the so-called apps which are really just accessing a browser with content specific to being displayed for that particular device. The rub is that most of the devices are short on memory and after too many apps, your phone begins to get sluggish or require a reboot (BlackBerry).

So while I believe there will definitely be the ramp up and move to apps/widgets, we will also see a trend back to more mobile friendly websites.

Comment by Eric Galletta on December 8, 2009 at 11:59am

I look forward to networking with this group ....

UpCode Solutions USA is a highly developed Mobile Access & Interaction MAI technology that turns mobile phones into intelligent optical readers (or 'scanners') able to read codes on any object or surface - simply by 'pointing' at them with a mobile, or using other inbuilt mobile functionality.

Now there is new life for static print magazines and periodicals !!! Deliver a wide array of interactive content,incentives and solutions coupled with commerce ...

UpCode Solutions USA™ make codes accessible, interactive and multi-functional. In a world where a mobile phone is in everyone's hands (or handbags) UpCode™ is a personal interactive 'remote control' - access what you want, wherever you are and at precisely the moment you choose, anywhere, worldwide, 24:7:365.

Comment by Tim Fixmer on January 14, 2010 at 11:44am

In the market segments we serve, we were surprised to discover with recent research that there was little current interest in receiving content via a mobile device. where there was interest, the i-Phone ap was not the first choice. Also, the segments we anticipated to have the highest affinity had the lowest, and the ones we anticipated to have the lowest affinity had the highest. Go figure! The value of research is alive and well.

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