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The one thing I'd love to do is create an iPhone app for my field, but I don't really have the resources for it. That seems to be for the big boys at the moment. The NYT, USAT, and AP both have their own, and a few other publishers have tried, with varying degrees of success (Getty's Jamd, good; the ABA's news feed, bad).

Is anyone else working on anything like this, to the extent you can tell us? Seems to me as if there are plenty of consumer publications that could do it successfully.

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We didn't create an app (yet) but we did create an iPhone specific version of our web site with a design / architecture specific to the iPhone's size and capabilities. Try before you fly, I guess.

Here's our blog post about it - http://www.dripbook.com/blogs/1/post/109/

regular web site - Dripbook


We've gotten good reviews from our users -

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I use Texterity to display the current issue of our magazine and for archived issues. They don't have an app, but they display in a readable format in Safari on the iPhone.

Here is the link to it for Safari on the iPhone: http://www.greathealth-digital.com

Here is our regular website: http://www.greathealthmag.com/

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Mickey - the texterity edition on the iphone is not bad, I say not bad and thats quite a compliment - I'm not a fan of texterity (or other digital editions) as I think it's non-intuitive to zoom in/out using a web browser on my PC.

That being said, using Safari on my iPhone, I'm ok with double-tapping and zooming in and out, so in a sense the digital edition on the small screen works quite well (although I note it doesnt zoom in accurately) but I still get a little frustrated in getting to the content due to the full page ads...


Back to Tom's original question though, I'd love to see some B2B publishers pushing out iPhone apps but I think our readership/audience is still too small to be cost effective.

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Tom,
We released an iPhone app for Website Magazine about 2 months ago. Also an app for the Android platform.
http://www.websitemagazine.com/iphone
http://www.websitemagazine.com/android
The feedback has been very good. Our team here did the development work, but there are plenty of independent developers with expertise on these apps. The value to you depends on whether it fits your audience and whether your advertisers appreciate reaching early adopters.

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Tom,

Wanted to check if you are still looking for options to create an iPhone app for your publication. We are developing a mobile publisher platform which will enable publishers get their content to multiple smart-phone platforms with the first release available for iPhone and Android. We will be able to get your content mobile on iPhone and Android leveraging this, in a competitive fashion - Please let me know and I can show you some samples.

Thanks,

Rajesh.

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Hi Rajesh,

I am interested to know about the mobile publisher platform you mentioned. My company publishes a list of luxury titles in Singapore and Asian and we are launching a web portal for one of our magazine. I am also looking into taking the portal and magazines onto a mobile platform following the launch so it will be good to know what you are doing. Do you have any samples to show?

William

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Seems to me there should be. I am just going to concentrate on sharing my application once done with memebers of my networks and my subscribers.If it goes well enough to bring attention then who knows what's next?

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What I find incredible is the number of Mobile and Wireless Vendors, yes even Verizon Wireless, which do not have a mobile friendly website.

Full Disclosure, I have a product that mobilizes websites at a fraction of the cost for any device.

Ok, with that said, it is great to see that teams have embraced the 3 burgeoning devices (iPhone, BlackBerry and G1) in the smartphone world today, however the iPhone makes up only about 20million+ of the 3Billion devices out there or about 1%+ of all handsets sold globally in 2008 (13.7m iPhones Sold in 2008 vs. 1.2Billion in 2008 Globally) according to a recent Deutsche Bank Device Report.

Mobile offerings don’t have to be complicated and can be extended quickly, because the product we offer interrogates the mobile to determine the appropriate attributes and how to format the information for that specific device without making coding changes for 1000+ different mobile devices. This means you can display graphics on the phones that allow graphics and not on the phones that can’t support it. Remember that while we might all carry a nice smartphone, there are still a lot of people that do not, in fact a large portion of the teens do not.

The key is that our product creates a filter to make almost any site available on any mobile device without changing the original site, yet it is dynamic to allow the flow of content.

Apologies for the lengthy posting.....

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