Online Publishing Business Strategy

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Comment by Martha Spizziri on May 29, 2009 at 8:18pm

This might be of interest -- the Twitter stream from American Society of Business Publications Editors' Managing Social Media webinar that was held today. Covered how to set a social media strategy for your publication, prioritize time, be efficient in your efforts. Also hints on using social sites to help you as an editor. http://bit.ly/asbpe-socialmedia

Comment by Martha Spizziri on May 29, 2009 at 8:13pm

New York City-area editors may want to attend the June 5 panel discussion Drive Website Traffic, Boost Readership, sponsored by the New York chapter of the American Society of Business Publication Editors.

It's a lunch meeting Friday, June 5. Three panelists wll talk about how to harness Web 2.0 to spread the word about your brand and content. They'll talk about how to effectively integrate social media and search engine optimization (SEO) strategies into a publication’s reader-engagement activities.

You’ll learn how to use Web 2.0 to …

* build reader interaction and grow circulation.
* boost brand recognition.
* facilitate networking among readers.
* recharge existing e-products and print products.

And find out how to …

* select which social media and SEO strategies will be most effective for your organization.
* involve the entire editorial staff in social media and SEO activities.
* plan, launch, and integrate a social media and SEO strategy into your editorial operations and reader-interaction strategies.

Meeting Details

When: Friday, June 5, from 12:30 p.m. to 2:30 p.m.

Where: The McGraw-Hill Companies, 1221 Avenue of the Americas, Room 209. Enter on 49th Street between Avenue of the Americas and 7th Ave. Check in at the Visitor's Desk for a building security pass.

To be served: Boxed lunches

How to attend: To reserve your place, send payment (credit card or check payable to ASBPE) with a completed reservation form (380K Word doc) to the contact listed on the form.

Admission charges without boxed lunch included:

$25 for ASBPE members and journalism students (w/ current ID); $35 for nonmembers.

Admission charges with boxed lunch included:

$40 for ASBPE members and journalism students (w/ current ID); $50 for nonmembers.

Special Bonus!! For groups of three or more, each person gets $5 off the registration fee. Each member who registers and brings a nonmember guest receives $5 off the member’s registration fee.

About the Panelists

Elizabeth Glagowski, managing editor, interactive, leads the editorial production of 1to1 Media's online content, including 1to1 Weekly and The Marketing Xfactor e-newsletters, as well as the 1to1 on the Run podcast series. She is also a contributing writer to 1to1 Magazine and 1to1 Media's daily blog. Previously she served as director of Web content and design for 1to1 Media. Prior to joining 1to1 Media, Liz was the Web editor for Internetnews.com.

Joe Haddock is a seasoned eMedia professional with strong experiences in online strategy, sales management, audience/business development, and technology. As director of eMedia Business Development at Summit Business Media, he is currently responsible for improving the financial performance and audience engagement of the publishing company’s core media products. Prior to joining Summit, Joe served as the Vice President of eMedia at WiesnerMedia and as a Director of Technology at Wicks Business Information.

David Neuman manages all Web 2.0 social media marketing initiatives for Prime Visibility, an Internet marketing company. Whether dealing with a Fortune 500 financial institution or a small retail business, David applies unique techniques and strategies that engage his clients' audiences and increase their revenue, leads, and long-term customer loyalty. By leveraging the popularity and power of blogs, social bookmarking, RSS feeds and prominent social media communities, David’s clients have experienced extraordinary growth. He is co-creator of the award-winning analytics program PrimeBuzz, which measures a website's total presence within the social media realm. Prior to joining Prime Visibility, he was marketing manager for a Boston-based printing company, overseeing its social media marketing, search engine optimization and Pay-Per-Click management services.

Comment by Sachin Ghodke on March 28, 2009 at 10:06am

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Comment by Martha Spizziri on November 19, 2008 at 1:04pm

Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."

The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.

Comment by Robin Sherman on November 4, 2008 at 3:50pm

WEBINAR UPDATE with registration information

"A B2B Journalist's Guide to Creating the Next New-Media Resource."

How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.

More info in "comment" below

Comment by Robin Sherman on October 29, 2008 at 4:15pm

Save the date.

ASBPE is sponsoring a webinar at 1 pm on Nov. 17 titled "A B2B Journalist's Guide to Creating the Next New-Media Resource."

On the Internet, smart writers and editors can reach millions of people — and make money doing so — without the backing of a large media company.

During the webinar, two who have done it will share what they learned about launching a new web venture:

Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:

• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.

More info at www.asbpe.org. Registration info to be announced.

Comment by Qing on September 25, 2008 at 10:44pm

Hi everyone:
I eventually come to e-pub community. ^_^

Comment by Hugo E. Martin on June 25, 2008 at 1:17pm

turn a print brand into an online media company? No way!