The Professional & Social Network for Magazine & eMedia Publishing Professionals
Online Publishing Business Strategy
Information
What are you doing to turn your print brand into an online media company?
Website: http://daily.mequoda.com
Members: 171
Latest Activity: Nov 26
Join the group!
This group is for publishers, any and all who are trying to figure out their online strategy. The publishing industry, while having the MOST content, often has the hardest time figuring out how to distribute and repurpose it. Use this group to talk to your fellow publishers to see what's up in the industry.
Discussion Forum
Do you use social media to drive website traffic? 12 Replies
Publishers are using all kinds of social networking tools to drive website traffic, but there are so many out there, how do you know which ones work? I've seen Twitter used by Publishers and Autho...
Tagged: traffic, online, publishing, website, driving
Started by Amanda. Last reply by David Blankenship Nov 26.
Welcome to the Online Publishing Business Strategy Group. Introduce yourself :) 26 Replies
Welcome fellow online publishers. Introduce yourself to the group :)
Tagged: marketing, blogging, email, introductions, publishing
Started by Amanda. Last reply by Cynthia Cheng Nov 26.
How do you market your web site?
Can anyone point me to any case studies or other information/advice about how to write and execute a marketing plan for the (re)launch of a web site - in publishing in particular - or any site in g...
Tagged: marketing, plan, launch
Started by Kristene Richardson Nov 13.
Digital Edition versus Old School 18 Replies
Which do you prefer, and why? Is digital killing the paperback star?
Started by Lateefah Simpson. Last reply by Steven LLorca Sep 29.
WEBEX: Google/HP Logoworks on Online Advertising - 9/16 @ 2pm eastern
https://googleonline.webex.com/mw0305l/mywebex/def received this via e-mail the other day from Google. It's @ 2pm eastern on Tuesday, September 16th. You may want to attend! Enjoy! Online Advertis...
Tagged: HP, Google, Advertising, Online, Webex
Started by David Pilcher Sep 12.
What online publishing topics are you most interested in? 2 Replies
Is it email marketing, building circ, membership website tips, landing page optimization, blogging tips, social media, driving website traffic, website design? Which of these (and whatever other) ...
Tagged: publishing, online
Started by Amanda. Last reply by Melinda M. Aug 19.
NXTblog: Why a digital magazine 5 Replies
I use Google Alerts to get up to date information on topics I enjoy. If you haven't checked it out just Google "Google Alerts" and have Google deliver links on topics you are interested in. It's re...
Tagged: alerts, google, survey, magazine, digital
Started by David Pilcher. Last reply by Pierre Bisaillon Jul 2.
What CEOs Need to Know About the Social Web
What CEOs Need to Know About the Social Web Posted by Tom Weber http://blogs.wsj.com/buzzwatch/2008/05/05/wi blogs and Wikipedia to Facebook and Twitter, each new wave of digital communications gen...
Tagged: print, technology, change
Started by David Pilcher Jul 1.
Which of the 12 business models are you running? 4 Replies
As we see it (over here at Mequoda), there's 12 different Business Models you can run as an online publisher: Ok so if that doesn't make sense, look at the graphic I made to make it a little cle...
Tagged: strategy, business, publishing, online
Started by Amanda. Last reply by Nicki Lock Jun 23.
landing page templates...
We just published a free report on landing page templates and I was wondering what your opinions were (link to download at bottom). Do you feel that any are missing? Is there better landing page li...
Tagged: templates, optimization, marketing, page, publishing
Started by Amanda Jun 13.
Mequoda Daily (Helping Publishers Make Money Online) RSS
Top 5 Online Publishers for Travel
What makes an online publishing website land in our "top 5"? Find out!Every Page is a Landing Page
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.TripAdvisor is #1 on our List of Top Travel Sites
How TripAdvisor.com builds brand loyalty by interacting with their community4 Creative Ideas for Making an eBook
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.Comment Wall (5 comments)
Add a Comment
5 Comments
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Comment by Martha Spizziri on November 19, 2008 at 1:04pm
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Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."
The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.
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Comment by Robin Sherman on November 4, 2008 at 3:50pm -
WEBINAR UPDATE with registration information
"A B2B Journalist's Guide to Creating the Next New-Media Resource."
How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.
Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.
More info in "comment" below
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Comment by Robin Sherman on October 29, 2008 at 4:15pm
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Save the date.
ASBPE is sponsoring a webinar at 1 pm on Nov. 17 titled "A B2B Journalist's Guide to Creating the Next New-Media Resource."
On the Internet, smart writers and editors can reach millions of people — and make money doing so — without the backing of a large media company.
During the webinar, two who have done it will share what they learned about launching a new web venture:
Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:
• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.
More info at www.asbpe.org. Registration info to be announced.
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Comment by Qing on September 25, 2008 at 10:44pm -
Hi everyone:
I eventually come to e-pub community. ^_^
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Comment by Hugo E. Martin on June 25, 2008 at 1:17pm
- turn a print brand into an online media company? No way!
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