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Amanda

Online Publishing Business Strategy

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Online Publishing Business Strategy

What are you doing to turn your print brand into an online media company?

Website: http://daily.mequoda.com
Members: 171
Latest Activity: Nov 26

Join the group!

Hello Publishers, Editors, etc.,

This group is for publishers, any and all who are trying to figure out their online strategy. The publishing industry, while having the MOST content, often has the hardest time figuring out how to distribute and repurpose it. Use this group to talk to your fellow publishers to see what's up in the industry.

Discussion Forum

Amanda

Do you use social media to drive website traffic? 12 Replies

Publishers are using all kinds of social networking tools to drive website traffic, but there are so many out there, how do you know which ones work? I've seen Twitter used by Publishers and Autho...

Tagged: traffic, online, publishing, website, driving

Started by Amanda. Last reply by David Blankenship Nov 26.

Amanda

Welcome to the Online Publishing Business Strategy Group. Introduce yourself :) 26 Replies

Welcome fellow online publishers. Introduce yourself to the group :)

Tagged: marketing, blogging, email, introductions, publishing

Started by Amanda. Last reply by Cynthia Cheng Nov 26.

Kristene Richardson

How do you market your web site?

Can anyone point me to any case studies or other information/advice about how to write and execute a marketing plan for the (re)launch of a web site - in publishing in particular - or any site in g...

Tagged: marketing, plan, launch

Started by Kristene Richardson Nov 13.

Lateefah Simpson

Digital Edition versus Old School 18 Replies

Which do you prefer, and why? Is digital killing the paperback star?

Started by Lateefah Simpson. Last reply by Steven LLorca Sep 29.

David Pilcher

WEBEX: Google/HP Logoworks on Online Advertising - 9/16 @ 2pm eastern

https://googleonline.webex.com/mw0305l/mywebex/def received this via e-mail the other day from Google. It's @ 2pm eastern on Tuesday, September 16th. You may want to attend! Enjoy! Online Advertis...

Tagged: HP, Google, Advertising, Online, Webex

Started by David Pilcher Sep 12.

Amanda

What online publishing topics are you most interested in? 2 Replies

Is it email marketing, building circ, membership website tips, landing page optimization, blogging tips, social media, driving website traffic, website design? Which of these (and whatever other) ...

Tagged: publishing, online

Started by Amanda. Last reply by Melinda M. Aug 19.

David Pilcher

NXTblog: Why a digital magazine 5 Replies

I use Google Alerts to get up to date information on topics I enjoy. If you haven't checked it out just Google "Google Alerts" and have Google deliver links on topics you are interested in. It's re...

Tagged: alerts, google, survey, magazine, digital

Started by David Pilcher. Last reply by Pierre Bisaillon Jul 2.

David Pilcher

What CEOs Need to Know About the Social Web

What CEOs Need to Know About the Social Web Posted by Tom Weber http://blogs.wsj.com/buzzwatch/2008/05/05/wi blogs and Wikipedia to Facebook and Twitter, each new wave of digital communications gen...

Tagged: print, technology, change

Started by David Pilcher Jul 1.

Amanda

Which of the 12 business models are you running? 4 Replies

As we see it (over here at Mequoda), there's 12 different Business Models you can run as an online publisher: Ok so if that doesn't make sense, look at the graphic I made to make it a little cle...

Tagged: strategy, business, publishing, online

Started by Amanda. Last reply by Nicki Lock Jun 23.

Amanda

landing page templates...

We just published a free report on landing page templates and I was wondering what your opinions were (link to download at bottom). Do you feel that any are missing? Is there better landing page li...

Tagged: templates, optimization, marketing, page, publishing

Started by Amanda Jun 13.

Mequoda Daily (Helping Publishers Make Money Online) RSS

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Comment Wall (5 comments)

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5 Comments

Martha Spizziri Comment by Martha Spizziri on November 19, 2008 at 1:04pm
Here are some highlights from the American Society of Business Publication Editors' Nov. 17 webinar "A B2B Journalist's Guide to Creating the Next New-Media Resource."

The webinar will be available to attendees in archived form for re-viewing; watch the ASBPE web site for details.
Robin Sherman Comment by Robin Sherman on November 4, 2008 at 3:50pm
WEBINAR UPDATE with registration information

"A B2B Journalist's Guide to Creating the Next New-Media Resource."

How to register: You can register on-line for this Webinar at http://eventcallregistration.com/reg?cid=4772t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Fee: This Webinar is $10 for all ASBPE members and $35 for non-members.

More info in "comment" below
Robin Sherman Comment by Robin Sherman on October 29, 2008 at 4:15pm
Save the date.

ASBPE is sponsoring a webinar at 1 pm on Nov. 17 titled "A B2B Journalist's Guide to Creating the Next New-Media Resource."

On the Internet, smart writers and editors can reach millions of people — and make money doing so — without the backing of a large media company.

During the webinar, two who have done it will share what they learned about launching a new web venture:

Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42. They'll discuss how to:

• develop an effective marketing strategy to promote your content;
• identify and participate in online conversations that can help draw audiences to your work;
• use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
• leverage the power of “free”; and
• build successful permission-based marketing initiatives.

More info at www.asbpe.org. Registration info to be announced.
Qing Comment by Qing on September 25, 2008 at 10:44pm
Hi everyone:
I eventually come to e-pub community. ^_^
Hugo E. Martin Comment by Hugo E. Martin on June 25, 2008 at 1:17pm
turn a print brand into an online media company? No way!
 

Members (171)

Amanda Marcus Michael Zingalis Ian Hunter Kevin Convertito David Pilcher OlegR Mark Loeffler Shannon Emmerson Lateefah Simpson Pierre Bisaillon Melinda M. Peter Hobday Kristene Richardson Dan Bolton Cara Showers Erika Geiss Donald Seckler Nicki Lock Eric Low Kurt Martin Hugo J. Lembert Stephanie Rohrer Jon Konarske John Matyskiel Shelly Sherman Katie Michael Hickins Rory Brown Bill Baird
 
 

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