Which of the 12 business models are you running?

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Permalink Reply by Kurt Martin on June 20, 2008 at 11:07am

We run newsletters (with hub and lead gen aspects), edirectories and job boards. Looking at getting into events.

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Permalink Reply by Hugo J. Lembert on June 20, 2008 at 11:53am

We run directories and we are also involved in e-commerce. Currently building a niche site that combines web 2.0, e-commerce, classifieds, directories, newsletters, news/blogs/forums. Let's hope I can actually manage to put this together.

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Permalink Reply by Shannon Emmerson on June 20, 2008 at 12:19pm

We are running online magazines, chiefly, using newsletters to market their content (and yield ad revenue). The online magazine aspect contains a number of social network elements -- pretty much required these days. We are considering a strategy involving becoming an internet hub as well.

I would be curious to hear from other online magazine managers out there, and about the different business strategies employed within that business.

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Permalink Reply by Nicki Lock on June 23, 2008 at 9:07am

Amanda, I really enjoyed the chart. Currently we're running many segmented e-newsletters, an online magazine, and are dabbling in a social network. Next up is a directory. Most of our online success comes from the e-newsletters. We have more of a track record there, so it's no surprise that those are performing well.

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Permalink Reply by Peter Hobday on December 29, 2008 at 10:10am

Amanda - we sell a marketing consultancy service via our site, Subscription Strategy. Does that fall under 'Event'? And our other site offers an online sales letter wizard that businesses use for creating their marketing copy. Sorry to be difficult ..

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