Welcome to the Online Publishing Business Strategy Group. Introduce yourself :)

Replies to This Discussion

Permalink Reply by Eric Low on June 18, 2008 at 12:16pm

Hello,

My name is Eric Low and I work for CheckM8. We provide ad serving and rich media solutions to online publishers. Our niche is offline brands with an online presence who sell their own inventory. Our solutions are built to increase CPM rates, maximize online revenues, and make you more operationally efficient. Our partners include Nielsen Business Media, Terra Networks, Sports Illustrated and Hachette Filipacchi.

Sorry to dominate this post with a business pitch but that is why I joined this social network. I hope that you understand. Please contact me if you would like to learn more about what we can do for you.

Best Regards,

Eric

▶ Reply to This

Permalink Reply by Jon Konarske on June 22, 2008 at 9:02pm

I'm VP for a local B2B magazine in Wisconsin. We have struggled with the decision for a while now on whether or not to put all of our magazine edit content online. Our big concern is our print advertisers and losing readership in our print magazine to our web site. I'm curious to hear from other local print magazines and how you have handled this transition, if you indeed do put all of your magazine content online. Thanks in advance.

▶ Reply to This

Permalink Reply by Kenneth Tan on November 24, 2008 at 7:20am

We place 4 of our magazine on line and most of the time, once it is availble for free, people dont seems to rush to get it, so you may not have to fear abt getting lower subscripition .

▶ Reply to This

Permalink Reply by Mark Loeffler on June 19, 2008 at 3:10pm

Hello,

I run a company (Infoswell Media) that provides web solutions for publishers (web sites, digital editions, full service web support, and consulting). I joined to keep up with what challenges publishers are facing as well as how they are succeeding. The technology being used changes so rapidly that it is important to keep on top of what others are doing; whether as an example to follow or one to avoid.

Mark Loeffler

▶ Reply to This

Permalink Reply by Shannon Emmerson on June 20, 2008 at 12:23pm

Hi there,

I manage a new digital media division within a traditional print (mostly magazines) publishing company called Canada Wide Media Limited. It has been challenging to set up a new media business within a print business, but the payoff so far has been good: we've launched five websites within the past year and a half, along with six eNewsletters, and are now earning ad revenue and increasing traffic and subscribers.

I've joined this network to learn more about what others are learning about online publishing, and specifically online magazines. I'm willing to share as much as I know, and look forward to the conversations.

Shannon

▶ Reply to This

Permalink Reply by Stephanie Rohrer on June 20, 2008 at 12:48pm

My name is Stephanie Rohrer I am the Production Director for 42 highly technical chip design print resource catalogs and magazines and also responsible for all email newsletters (200 per year)/online content and web design.
We are currently in the process of converting all of our titles to digital editions while keeping our print with the hopes of conversion. Key for both myself and publisher is getting ideas on how to both convert and market the new digital editions as currently with our email newsletters we are reaching approximately 500,000 qualified readers per month and our online presence is huge however , we would like to convert those readers from print to digital and more importantly sell advertisers on the benefits and value of paying for the insertions of rich media and hyperlinks etc.
Im open to any and all suggestions.. :)

▶ Reply to This

Permalink Reply by Ian Hunter on June 25, 2008 at 9:29pm

Hi Stephanie

Have just had a look at your company web site to form some understanding of your publications.
Would be more than happy to share my knowledge and experience of Digital Publishing which may be of some use to your company.

Ian

▶ Reply to This

Permalink Reply by Marcus on June 26, 2008 at 8:44am

Hi Stephanie,

Several thoughts on conversion/monetizing readers from print to digital:
1) Check out the Gilbane Report, which has over 20 case studies (disclosure: some are our customers). With so many case studies, there are plenty of different strategies.

2) Given your market, you'll be more successful forcing the shift than in other less technical markets. However, most BtoB pubs with a dual print-digital strategy will go for a goal of around 20% digital audience. You CAN get up to 100%, but it really requires a special strategy (check out Graduate Propsects in the Gilbane Report).

3) For monetizing, you'll want to focus on different things that you do when selling advertisers on your website. The digital edition will get less traffic than your website, but click-throughs should be 4-6 times greater, which creates a great opportunity for lead generation among advertiser who want LEADS, not exposure.

4) Another trend we've seen this year is single-sponsor digital editions. Great for the sponsor and great for the publisher. Check out Project Analog for an example. This was an advertiser who wanted to do "something special." Hearst pitched them on this idea and it turned out very well for everyone.

Good luck!

Marcus

▶ Reply to This

Permalink Reply by Ian Hunter on June 25, 2008 at 9:02pm

Hi Amanda

Ian here from Scotland
Have been publishing online for almost a year now.
Started from scratch, offering a unique concept in web site marketing.
Still early days, feedback from advertisers is positive, by that I mean they like what they see and how it is presented within the publication.
Which I must say; I find quite pleasing as all the work from web site to all the contents within the publication, including ad design was done by myself. With no industry experience.
You will find in the coming years many niche publications appearing in Digital Format, from individuals like myself and from many of the smaller independent publishers globally.
The rewards will come only when advertisers see the benefits.

Ian

▶ Reply to This

Permalink Reply by Rory Brown on July 14, 2008 at 8:52am

Hi, I'm Rory Brown. Managing Director of the interactive marketing division of Incisive Media. I'm based in London and look after (among other things) www.searchenginewatch.com; www.searchenginestrategies.com; www.clickz.com; www.online-information.co.uk; www.iwr.co.uk; www.epublishing-forum.com.

I am also interested to use community sites such as these to ask questions like this one http://mediapro.foliomag.com/group/b2b/forum/topic/show?id=2133529%...

Rory.

▶ Reply to This

Permalink Reply by Sudharma Sawant on November 12, 2008 at 4:56am

Hi Rory. We cater exclusively to B2B companies within U.K and Europe. I am currently in London to meet clients. Can we arrange for a meeting?

▶ Reply to This

Permalink Reply by David Eastbrook on July 14, 2008 at 10:43am

I've been in the internet industry for more than 15 years. I first started selling online advertising in January 1996. I've worked as both a consultant (advertising business development, audience development, online media strategy, start-up business strategy) and in management (usually as VP - Business Development) for a wide variety of web publishers. In January of this year I joined Cygnus Business Media, marking my first exposure to B2B print publishing and their interactive expansion. Frankly, what I've learned here about B2B print brands and their audience engagement, particularly as it manifests in the online elements , is a huge revelation. I'm hopefull that members will add to my growing knowledge of the space.

▶ Reply to This

• First
• Previous
• Next
• Last