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Can online really supplant print?
Detroit newspapers recently announced a cutback in the number of days they will provide home delivery from 7 to 3. The three remaining days are they heavy advertising issues.
Is this a path to economic salvation or destruction?
Given the economics of online advertising won't they simply be trading dollars for dimes?
Is this a path to economic salvation or destruction?
Given the economics of online advertising won't they simply be trading dollars for dimes?
Replies to This Discussion
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Permalink Reply by John Matyskiel on -
If they just migrate what they do in print, it definitely doesn't work. There are new business models/strategies being tried, but no one has found one yet (based on my reading) that can be widely used.
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Permalink Reply by John Matyskiel on
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