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Can anyone point me to any case studies or other information/advice about how to write and execute a marketing plan for the (re)launch of a web site - in publishing in particular - or any site in general?

With 20+ years in print - I'm a little late to even Web 1.0., and very new to selling and marketing websites.

I am the advertising manager at CURE - a nationally distributed publication addressing people affected by cancer. You can see our nifty, new site at www.curetoday.com

Tags: launch, marketing, plan

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