Does this idea make any sense?

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Permalink Reply by Michael Grover on February 20, 2009 at 11:01am

I think the people who make the online buy decisions are not always the same people who make the print decisions and, regardless, they would want to provide creative specifically for the online part. They would want to make sure any click-throughs were measurable within their systems.

It's a good idea, though I don't fully understand what these ads would look like.

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Permalink Reply by Michael Zingalis on February 20, 2009 at 11:04am

So I guess there would be a image upload button along with the other options that would allow them to be revised...sounds good. Makes clean sense. For the image size, I would just think that the images would be resized to fit in a 800x600 resolution based on the print ad image. I only state the print images with the company becuause regardless of the possiblity of a seperate online contact, which should be able to be defined per company, you gotta start somewhere.

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Permalink Reply by Glenn Laudenslager on February 21, 2009 at 9:01pm

It sounds nice in concept, yet what's the value to the site user, i.e., your customer's customer? Where would you display the ads on the site? It doesn't sound like it's going to be a standard IAB size, so how will you fit it into the site template in a contextually relevant way? Your comment on "semi-relevant text ads" may be somewhat true, yet they do provide value to the site user at least in terms of fitting into the context of their site interaction, and thy're easily intertwined with site content.

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Permalink Reply by Michael Zingalis on February 22, 2009 at 9:12am

I shouldn't have said 'list' in the inital entry. This would be a text parsing library for the website, of which any matching word would be linked to a dhtml popup with ads / text, etc stacked.

Okay, so I think what you are saying is:

For Visual Integrity:

A. Get a digital ad image along with the print image when filling this thing up, even if they don't use it...so it's at the ready.
Or
B. Have an intelligent image re-sizing program that would know that an ad's size should be translated into a specific IAB size, probably the more complicated of the two. Then again, this is what digital magazines do and they are on the web..so it is not so far fetched.

For Contextual relevance:

The client or service provider should look through their clients sites / competitors / search engines searched keywords, and get a library of what are the common terms above and beyond the company's names (whith would be initially included with this import) to have as a checklist for that month that is sold, and (if option a is used) since the keyword could show multiple ads on hover over the text, you just define the number of each keyword that could be sold. So option a above seems to make more logistical sense.

Thanks for the input.

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