My conversation starter is about publishing articles online. Do you publish articles in their entirety on your website? If so, when do you make them available online? My company puts the articles online before the issue hits the newsstands (but right as subscribers are getting their copies).
We publish a good deal of each issue's new content, in full on our site. The new issue goes live on the site the day the magazine drops to the post office.
When that issue moves to the Archives section, only those same articles are available there.
Why not gate the content, or at least some of it, and capture visitor information? As the old idiom states, "Why buy the cow when you can get the milk for free?"
Collected data = high value data = increased value to advertisers and sponsors = more revenue for you. My company has been very successful with this model and we're providing it for many publishers and media companies. All automated, very easy, low cost, high return. If interested, contact me.
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