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Research contributes to editorial content, competitive intelligence, corporate strategy, product development, marketing, etc....
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What are your favorite resources? 2 Replies
Started by Steve Greechie MBA, MSLIS. Last reply by Joyce Neth Dec. 22, 2008.
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Comment by Joyce Neth on November 3, 2008 at 2:26pm - We are offering research services to advertisers. Last year my department contributed about $50K in revenue and hope to double that in 2009.
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Comment by Jan on September 12, 2008 at 3:57pm - Hi Steve. I worked for Penton Media for nearly 10 years (on the Intertec, Primedia Business, Prism Business Media side) conducting research for B2B magazines. The major issue with being a researcher in publishing is that we ARE invisible. We aren't a direct contributor to revenue, which led to my being laid off in June. Particularly in the B2B space, research was under-utilized, mainly because of $$$.
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